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2012
October
M
Marketing Research
Marketing Research
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We would like to ask you to fill in the following survey. Your feedback is of the utmost importance in order for us to determine whether or not there is a market for ecological friendly produced clothing that absorb odor and transpiration and also protect against sun damage. It will take approximately 10 minutes of you time. Please answer the questions to the best of your ability. This survey is in cooperation with the newest technology of Cocona.
Age
Nationality
Place of Residence
Gender
Are you interested in garments that are produced in an ecological friendly way?
Yes
No
Would you be willing to pay more for a garment that is produced in an ecological
friendly way?
Yes
No
The following questions will ask something about your shopping-behavior and preferences.
In what kind of stores do you buy most of your clothing?
Shopping Malls
Small boutiques
Single Brand stores
Multi-brand stores
In which part of Amsterdam do you prefer to shop? Please pick only one.
Kalverstraat
Beethovenstraat
Haarlemmerstraat
9 Straatjes
Utrechtsestraat
P.C.Hoofdstraat
Cornelis Schuytstraat
Jodenbreestraat
Other
For what kind of activities do you wear T-shirts?
Going out
Working
Sports
Leisure
Sleeping
School
Other
How much are you usually willing to pay for a T-shirt?
€0 - €10
€11 - €20
€21 - €30
€31 - €40
€41 - €50
Over €50
What do you think is important when shopping for T-shirts? Please rate every category.
Not important
A little important
Pretty important
Very important
Quality
Material
Brand
Price
Comfort
Looks
Country of Production
Service
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