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Thank for deciding to devote your time and participate in the Marketing Research Survey regarding the use of Search-Engine-Optimization and Internet Advertising to promote the websites of hotels in the major cities of Greece.
Please start the survey now,it will take you approximately 6 minutes to complete it.If you want a copy of the results just click "Yes" on the relative question at the end of the questionnaire. |
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| * 1.Please specify in which category the hotel belongs |
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| * 2.Please specify the number of rooms in the hotel | | |
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3.Does your hotel have a website?
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| * (If you answer "No" in this question go to question number 20) |
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| 5.2.If you answered "Yes" in the above question, which type of internet advertising do you use?(you may choose as many as they apply in your case) |
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6.Do you use Directory listings?
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| * (If you do not and have never used none of the three mentioned techniques go to question number 20) Important Note: |
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7.How long have you used...?
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| 8.Is Search-Engine-Optimization assigned to an outside contractor? |
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| 9.Is placement of the advertisements and/or keyword bidding assigned to an online media agency (for the internet advertising case) |
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10.How would you rate the value for money of...
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11.Do you believe that the "brand" element of the hotel is enhanced positively by...?
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12.How would you rate the effectiveness of ........ in producing immediate results?
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13.What percentage does ........ represent on your marketing expenses?
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| 14.How would you rate Internet advertising's effectiveness compared to...?
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15.Where do you expect to invest in the future for promoting the hotel you work for?
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| 16.What percentage of your site visitors make their booking directly through your site? |
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| 15.Do you have a real-time "booking engine" integrated in your site? Definition |
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| 18.Which type of your clientelle makes the most bookings directly from your site? |
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| 19.What is the percentage of your online sales that is booked directly from your site? |
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| * 20.Do you use online travel agents? |
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| 21.Overall, how would you rate your experience with the online travel agents? |
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| 22.In the future you expect to work more,or less with the online travel agents? |
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| 23.What is the percentage of your total sales booked online (both directly from your site and from online TAs)? |
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| 24.Do you agree or disagree with the statement:"The Internet does not yet produce so many bookings in Greece in order to justify the investment in promoting our own website to attract direct bookings" |
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| 25.Do you agree or disagree with the statement:"The Internet, with the availability of information that it provides, increases competition between hotels and forces prices down" |
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| Answer this question only if you answered "No" in the relative (fourth) question | | |
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| Answer this question only if you answered "No" in the relative (fifth) question
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| Please state the name of the hotel you represent, or the chain if this is the case Privacy | | | | Please state your job title | | | | Please state your name | | | | Please specify your e-mail address | | |
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| Do you want to receive a copy of the results at your email? |
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