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  2. 2017
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  5. Merchants Global Survey
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Questions marked with a * are required Exit Survey
 
 
* Please respond to questions you are knowledgeable on - if you don't have a view, respond N/A
 
 
 
* What is your country?
 
 
 
* What is your sector?
 
Clothing and footwear
 
Electronics
 
Food products
 
Machinery / industrial
 
Beauty products
 
Other
 
 
 
 
* You are mostly in
 
B2B
 
B2C
 
Both B2B and B2C
 
 
 
* Your company:
 
Has >10% of foreign ownership
 
Has no or <10% foreign ownership
 
 
 
* Number of full-time employees in your company
 
None
 
1-10
 
11-50
 
51-250
 
251-500
 
501-1000
 
1001-5000
 
5001+
 
 
 
* What is your company's revenue growth in 2016, from 2015?
 
0%
 
0.1%-5%
 
5.1%-10%
 
10.1%-20%
 
Over 20%
 
 
 
* What is your gender?
 
Male
 
Female
 
 
 
* What is your position in your company?
 
CEO
 
C-level but not CEO
 
SVP-level
 
VP-level
 
Other
 
 
 
 
* Does your company sell or buy online - that is, do you engage in ecommerce?
 
Sell online
 
Make online purchases
 
Both sell and purchase online
 
Neither sell nor buy online
 
 
 
* Check 3 main challenges for you to start selling online
 
It is a big investment for me to start selling online
 
The return on investment to start selling online is not clear to me
 
Poor connectivity and IT backbone in my country
 
Poor or expensive ecommerce-related logistics
 
Poorly working online payments
 
My team's capacity to engage in ecommerce
 
Small size of domestic ecommerce market
 
Complicated to export to foreign markets online

 
 
 
* % of my revenue from international ecommerce sales
   
* % of my purchases from international ecommerce purchases
   
 
 
 
* How many foreign markets did you sell to in 2015-16?
 
1 market
 
2 markets
 
3 markets
 
4 markets
 
5 or more markets
 
 
 
* Market 1:
   
* Market 2:
   
 
 
Score the following components by their impact on your ecommerce business (do this by assigning star rating to the questions - 10 stars being the best and 1 the worst. You can score anything between 1 and 10).
1- Poor; very significant obstacle for me to do ecommerce 2 3 4 5 - Works decently well 6 7 8 9 10 - Poses no problem for me, works very well and facilitates me in doing ecommerce N/A
* Connectivity and IT infrastructure
* Ecommerce and digital regulations
* Ecommerce-related logistics
* Online payments
* My team's capacity to engage in ecommerce
* Overall regulatory environment for doing business
 
 
Score these components for you to do cross-border ecommerce
1- Poor; very significant obstacle for me to do ecommerce 2 3 4 5 - Works decently well 6 7 8 9 10 - Poses no problem for me, works very well and facilitates me in doing ecommerce N/A
* Connectivity and IT infrastructure
* Ecommerce and digital regulations
* Ecommerce-related logistics
* Online payments
* My team’s capacity to engage in cross-border ecommerce
* Access to trade finance
* Regulations in other markets
 
 
 
* Annual % revenue gain in domestic market:
   
* Annual % revenue gain in international markets:
   
 
 
 
* Market 1:
   
* Market 2:
   
 
 
 
* How much could you increase employment in % in your company if the top-3 obstacles to domestic and cross-border ecommerce were removed?"
   
 
 
Turn to Connectivity and IT skills: Score each of these subcomponents by their impact on your ability to engage in ecommerce in your country
1- Poor; very significant obstacle for me to do ecommerce 2 3 4 5 - Works decently well 6 7 8 9 10 - Poses no problem for me, works very well and facilitates me in doing ecommerce N/A
* Broadband connectivity
* Cost of broadband
* Population's digital literacy
* Digital identity
 
 
Turn to Regulations: Score each of these subcomponents by their impact on your ecommerce business
1- Poor; very significant obstacle for me to do ecommerce 2 3 4 5 - Works decently well 6 7 8 9 10 - Poses no problem for me, works very well and facilitates me in doing ecommerce N/A
* IP protections
* Copyright laws
* Legal liability laws / safe harbor from liability
* Consumer protection laws
* Tax rules
* Data privacy requirements
* Data localization requirements
* Censorship rules
* Cyber-security concerns
* OTT regulations (application of telecom and broadcast rules)
 
 
Score each of these subcomponents by their impact on your cross-border ecommerce business
1- Poor; very significant obstacle for me to do ecommerce 2 3 4 5 - Works decently well 6 7 8 9 10 - Poses no problem for me, works very well and facilitates me in doing ecommerce N/A
* IP protections in other markets
* Copyright laws in other markets
* Legal liability laws for online sellers in other markets
* Consumer protection laws in other markets
* Data privacy requirements in other markets
* Data localization requirements in other markets
* Censorship rules in other markets
* Interoperability of my country’s digital and ecommerce regulations with those of our main trading partners
* OTT regulations (application of telecom and broadcast rules) in other markets
* Tax rules in other markets
 
 
Turn to domestic ecommerce logistics: Score each of these subcomponents by their impact on your ecommerce business
1- Poor; very significant obstacle for me to do ecommerce 2 3 4 5 - Works decently well 6 7 8 9 10 - Poses no problem for me, works very well and facilitates me in doing ecommerce N/A
* Ecommerce logistics and warehousing
* Last-mile delivery – urban
* Last-mile delivery – rural
* Cost of logistics to customer / buyer
* Transport infrastructure
* Postal services
* Delivery times for the typical consumer / buyer
 
 
ALMOST DONE! Turn to export-import logistics: Score each of these subcomponents by their impact on your ecommerce business
1- Poor; very significant obstacle for me to do ecommerce 2 3 4 5 - Works decently well 6 7 8 9 10 - Poses no problem for me, works very well and facilitates me in doing ecommerce N/A
* Overall cost of cross-border logistics
* Infrastructure for cross-border ecommerce
* Postal services for cross-border ecommerce - import or export
* Customs procedures for ecommerce imports
* Total cost of delivery from my country to foreign customer
* Market access (tariffs, trade policy) in my country's main export markets
* Customs procedures for my ecommerce exports in main export markets
 
 
 
* Online payments: what are the top-2 ways in which you get paid in your ecommerce business?
 
Credit card
 
Debit card
 
Paypal or ewallet or other online payment
 
Cash on delivery
 
Pick-up from a store, paid upon pick up
 
Bank wire
 
Other
 

 
 
Online payments: Score each of these subcomponents by their impact on doing ecommerce
1- Poor; very significant obstacle for me to do ecommerce 2 3 4 5 - Works decently well 6 7 8 9 10 - Poses no problem for me, works very well and facilitates me in doing ecommerce N/A
* My company's capabilities to adopt and use online payments
* Buyers' ability to adopt and use online payment systems
* Buyers’ access to credit cards
* Interoperability of the various payments systems and platforms in my country
* Security of online payments
* Fraud control in online payments
* Banks’ readiness and interest in providing me an ecommerce merchant account
 
 
Score each of these subcomponents by their impact on your cross-border ecommerce business
1- Poor; very significant obstacle for me to do ecommerce 2 3 4 5 - Works decently well 6 7 8 9 10 - Poses no problem for me, works very well and facilitates me in doing ecommerce N/A
* Ease of receiving or submitting payments from/to foreign buyers or sellers
* Security of online payments in cross-border transactions
* Cost of cross-border online payments
 
 
 
* Country 1:
   
* Country 2:
   
* Country 3:
   
 
 
My team's capacities: Score each of these subcomponents by their impact on doing ecommerce
1- Poor; very significant obstacle for me to do ecommerce 2 3 4 5 - Works decently well 6 7 8 9 10 - Poses no problem for me, works very well and facilitates me in doing ecommerce N/A
* My team's skills for omnichannel & ecommerce
* My team's skills for mobile marketing
* My team's online order management and digital market capabilities
* My team's capabilities to do cross-border online business
* My overall access to talent for ecommerce-related activities
 
 
Finance: Score each of these subcomponents by their impact on your ecommerce business
1- Poor; very significant obstacle for me to do ecommerce 2 3 4 5 - Works decently well 6 7 8 9 10 - Poses no problem for me, works very well and facilitates me in doing ecommerce N/A
* Availability of early-stage funding and growth capital (e.g. angel or VC funding)
* Availability of working capital (from banks etc.)
* Availability of digital finance (online working capital loans, peer-to-peer lending sites, etc.)
* Availability to trade finance
 
 
 
* In which regions does your company operate (have offices and boots on the ground, not just customers - check all that apply)?
 
US
 
Latin America
 
Canada
 
Western Europe
 
Central and Eastern Europe
 
East & Southeast Asia
 
South Asia
 
Other Asia
 
Africa
 
Middle East