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2012
October
M
Mespar Questionnaire
Mespar Questionnaire
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In partial fulfilment of Masters in Fashion Marketing, I (Arunima Sharma) am conducting this survey to test the consumer demand for home accessories in general and perception about the Maspar among consumers. The information and results of the questionnaire are highly confidential and would only be used for academic purpose. Your co-operation would be highly obliged.
Name
Age
20-30
30-40
40-50
Above 50
Job Profile
• Business
• Self Employed
• Service
• Others
Income(per annum)
• Below 5 lac
• 5lac-10lac
• 10lac-15lac
• 15lac-20lac
• Above 20lac
Which Home Furnishing Brands do you look at while purchasing products for you interiors
2. When purchasing Home Furnishing/accessories what do you look at:
(Rate your preferences as 1 being the least and 5 being the highest)
• Fabric
-- Select --
1
2
3
4
5
• Price
-- Select --
1
2
3
4
5
• Brand Name
-- Select --
1
2
3
4
5
• Ambience of Store
-- Select --
1
2
3
4
5
• Style of the Product
-- Select --
1
2
3
4
5
Home much do you spend on Home Furnishings per annum?
Below 1 lac
-- Select --
1
2
3
4
5
1lac-5lac
-- Select --
1
2
3
4
5
5lac-10lac
-- Select --
1
2
3
4
5
10lac-15lac
-- Select --
1
2
3
4
5
Above 15lac
-- Select --
1
2
3
4
5
Have you heard of the brand called Maspar
Yes
No
If yes, from where
Word of Mouth / Advertisement
Do you buy home furnishings from Mespar?
Yes
No
If yes, then what Dining/Bathroom/Bedroom/Home Accessories
Do you buy Home Furnishing from Maspar?
Yes
No
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