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  1. Surveys
  2. 2005
  3. March
  4. M
  5. MKT U401 - iPod
0%
 

* Have you heard of the Apple iPod?
Yes No
 
 

* Have you heard of the Apple iPod shuffle?
Yes No
 
 

* If you own Apple mp3 player products, which ones do you own? (Check all that apply)
 
iPod shuffle
 
iPod mini
 
iPod
 
iPod U2
 
iPod photo
 
Don't own

 
 

* How did you aquire your iPod?
Self purchase Gift Prize Don't own Other  
 
 

* If you are planning an Apple iPod purchase or comparable mp3 player, when are you looking to make this purchase?
Now - 1 month 1 - 6 months 6 - 12 months 1+ year Not planning
 
 

* If you are planning an Apple iPod purchase or comparable mp3 player which model are you planning on purchasing? (select all that apply)
 
iPod shuffle 512MB ($99)
 
iPod shuffle 1GB ($149)
 
iPod mini 4GB ($199)
 
iPod mini 6GB ($249)
 
iPod 20GB ($299)
 
iPod U2 20GB ($349)
 
iPod photo 30GB ($349)
 
iPod photo 60GB ($449)
 
Other non-Apple mp3 player
 
Not planning

 
 
Below are a list of features that are part of portable mp3 players. How important is each feature to you?
1
Not at all important 		2 3 4 5
Extremely important
* Song capacity
* File compatibility (AAC, MP3, etc.)
* Size
* Ease of use
* Price
* Brand
 
 

* If you own an Apple iPod product other than the shuffle would you consider purchasing a suffle to compliment your iPod?
Yes No Don't own
 
 

* If you own an Apple iPod/comparable mp3 player where do you/where would you use it? (Check all that apply)
 
During commute
 
While exercising
 
At home
 
At school
 
In car
 
While traveling
 
Wouldn't use
 
Other
 

 
 
Below are a list of current Apple iPod products. What is your opinion on price?
1
Underpriced 		2 3 4 5
Overpriced
* iPod shuffle 512MB ($99)
* iPod shuffle 1GB ($149)
* iPod mini 4GB ($199)
* iPod mini 6GB ($249)
* iPod 20GB ($299)
 
 
 
Sex (Optional)
Male Female
 
 

College Year (Optional)
Freshman (1st Year) Sophmore (2nd Year) Middler (3rd Year) Junior (4th Year) Senior (5th Year)
 
 
 
Major or program of study (ex. Psychology, Business, Nursing, etc.) (Optional)
   
 
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