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This survey is part of the data collection process for a MBA Dissertation project.
It will take no more than 8 minutes to complete the questionnaire.

The aim of the survey is to investigate the actual usage and usage intention of mobile shopping, no matter if you are or not a user of mobile shopping. For the purpose of this research, mobile shopping has been defined as any transaction with monetary value that is conducted via a mobile device (mobile phone, Smartphone or tablet). Moving forward, mobile shopping will be referred to as m-shopping.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this survey. It is very important to learn your opinions, however, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point.

Your survey responses will be strictly confidential and data from this research will be reported in the aggregate only. Your information will be coded and will remain confidential. br>
To start the survey now click on the Next button below.

Thank you very much for your time and support.
 
 
 
* Please indicate your gender.
Male
Female
 
 
 
* What is your age?
 
18 - 24 Years
 
25 - 34 Years
 
35 - 44 Years
 
45 - 54 Years
 
55 - 64 Years
 
65 + Years
 
 
 
* What country do you live in?
 
 
Please indicate your agreement or disagreement with the following statements.
Strongly agree Agree Somewhat agree Neither agree or disagree Somewhat disagree Disagree Strongly disagree
* Using m-shopping enhances my shopping effectiveness.
* Overall, m-shopping is useful to my shopping activities.
* Using m-shopping increases my shopping productivity.
* Using m-shopping enables me to accomplish my shopping tasks more quickly.
* Using m-shopping improves the performance of my shopping activities.
* Using m-shopping makes the shopping activities easier.
 
 
Please indicate your agreement or disagreement with the following statements.
Strongly agree Agree Somewhat agree Neither agree or disagree Somewhat disagree Disagree Strongly disagree
* I find it easy to do what I want with m-shopping.
* My interaction with m-shopping is clear and understandable.
* I find m-shopping to be flexible to interact with.
* It is easy for me to become skilful at using m-shopping.
* Learning to use m-shopping is easy for me.
* I find m-shopping easy to use.
 
 
Please indicate your agreement or disagreement with the following statements.
Strongly agree Agree Somewhat agree Neither agree or disagree Somewhat disagree Disagree Strongly disagree
* People who are important to me think that I should use m-shopping.
* Using m-shopping is considered a status symbol among my friends.
* People around me who use m-shopping have more prestige than those who do not.
* People who influence my behaviour think that I should use m-shopping.
* People around me who use m-shopping have a high profile.
 
 
Please indicate your agreement or disagreement with the following statements.
Strongly agree Agree Somewhat agree Neither agree or disagree Somewhat disagree Disagree Strongly disagree
* I have the resources necessary to use m-shopping.
* I can get help from others when I have difficulties using m-shopping.
* Specialised instructions concerning m-shopping are available to me.
* I have the knowledge necessary to use m-shopping.
* M-shopping is compatible with other shopping methods I use.
 
 
Please indicate your agreement or disagreement with the following statements.
Strongly agree Agree Somewhat agree Neither agree or disagree Somewhat disagree Disagree Strongly disagree
* I think my privacy is protected when engaging in m-shopping.
* I think that generally m-shopping is reliable.
* I feel safe to provide private information in my m-shopping transactions.
* I think that generally m-shopping is trustworthy.
* I think payments made through m-shopping are processed securely.
* I think that generally transactions via m-shopping are secure.
 
 
Please indicate your agreement or disagreement with the following statements.
Strongly agree Agree Somewhat agree Neither agree or disagree Somewhat disagree Disagree Strongly disagree
* Using m-shopping is a good way to spend my leisure time.
* Using m-shopping is interesting.
* I enjoy using m-shopping.
* Using m-shopping is exciting for me.
* The process of m-shopping is pleasant.
* I have fun using m-shopping.
 
 
Please indicate your agreement or disagreement with the following statements.
Strongly agree Agree Somewhat agree Neither agree or disagree Somewhat disagree Disagree Strongly disagree
* I think m-shopping transactions are reasonably priced.
* I think m-shopping transactions are good value for the money.
* I think the access price for m-shopping is affordable.
* I think the price of a device with m-shopping capabilities is acceptable.
 
 
Please indicate your agreement or disagreement with the following statements.
Strongly agree Agree Somewhat agree Neither agree or disagree Somewhat disagree Disagree Strongly disagree
* Engaging in m-shopping allows me to get personalised services.
* I can have immediate, real time access to m-shopping.
* M-shopping provides a more efficient use of my time.
* I can engage in m-shopping anywhere and anytime.
* M-shopping provides mobility and flexibility.
* Engaging in m-shopping transactions is convenient.
 
 
Please indicate your agreement or disagreement with the following statements.
Strongly agree Agree Somewhat agree Neither agree or disagree Somewhat disagree Disagree Strongly disagree
* M-shopping provides good connection and coverage of networks.
* My mobile device has good functionality and design for m-shopping transactions.
* M-shopping provides fast response and transaction processing
* Current sites and applications have appropriate style of design for m-shopping.
* My mobile device screen size and display support well m-shopping transactions.
* Current sites and applications provide easy navigation for m-shopping.
 
 
 
* I intend to use m-shopping in the future.
 
Strongly agree
 
Agree
 
Somewhat agree
 
Neither agree or disagree
 
Somewhat disagree
 
Disagree
 
Strongly disagree
 
 
 
* How often do you engage in m-shopping transactions?
 
 
 
* How many times do you use m-shopping during a week?
 
 
 
* How many hours do you use m-shopping every week?
 
 
 
* What is the highest level of education you have achieved?
 
Less than high school degree
 
High school degree or equivalent (e.g. GED)
 
Some college but no degree
 
Associate degree (e.g. AA, AS)
 
Bachelor's degree (e.g. BA, AB, BS)
 
Master's degree (e.g. MA, MS, MBA)
 
Professional degree (e.g. MD, DDS, JD)
 
Doctorate degree (e.g. PhD)
 
 
 
* How often do you access the internet for personal reasons?
 
At least once a day
 
At least once a week
 
At least once a month
 
Less than once a month
 
Never
 
 
 
* How often do you access the internet from a mobile device (mobile phone, Smartphone, tablet) for personal reasons?
 
At least once a day
 
At least once a week
 
At least once a month
 
Less than once a month
 
Never
 
 
 
* Which of the following devices do you use to connect to the internet for personal reasons?
 
Tablet (e.g., Kindle Fire, iPad, Motorola Xoom, Samsung Galaxy Tab, Nook Tablet)
 
Smartphone (e.g., iPhone, Droid, GalaxyS, BlackBerry)
 
Smart TV
 
Laptop
 
Desktop computer
 
Mobile phone (that does not have advanced capabilities)
 
None/I do not connect to internet)
 
Other (please specify)