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| Thank you for taking the time to share your opinions. All answers will remain confidential and will be used strictly to improve the experience for our customers. In return for completing the survey, you will receive a printable coupon for $10 off your next purchase of $50 or more at the end. |
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| * Please select the state in which the Modell's store you visit most frequently is located. |
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| * Please select the specific Modell's store location that you visit most frequently. |
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| * How frequently do you visit a Modell’s Sporting Goods store? |
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| * How has the frequency of your visits to Modell’s Sporting Goods changed over the past 3 months? |
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| * For which of the following product categories would Modell’s Sporting Goods be your FIRST choice to shop? (Please select all that apply) |
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How important are the following product categories to you and your family when you visit Modell’s Sporting Goods?
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| How satisfied would you say you are with Modell’s Sporting Goods’ product selection in the following categories?
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| * For which of the following team sports do you purchase sporting goods at Modell’s? |
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How satisfied would you say you are with Modell’s Sporting Goods’ product selection for each of the following team sports?
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| * For which of the following individual sports or activities do you purchase items at Modell’s? |
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How satisfied would you say you are with Modell’s Sporting Goods’ product selection for each of the following individual sports or activities?
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* How would you rate the overall quality of the brands carried by Modell’s Sporting Goods?
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How would you rate the quality of the brands Modell’s Sporting Goods carries in each of the following categories?
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* How would you rate the prices of the brands Modell’s Sporting Goods carries compared to other retailers?
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How would you rate the prices of the brands Modell’s Sporting Goods carries compared to other retailers in each of the following categories?
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How important is it to you that Modell’s Sporting Goods carries each of the following apparel brands?
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How important is it to you that Modell’s Sporting Goods carries each of the following footwear brands?
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| Are there any brands that Modell's Sporting Goods does not carry that you would like to see in the store? If so, please name up to three of these brands and describe what makes them stand out to you and why you would purchase them. |
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| Brand #1 | | | | What makes this brand stand out to you and why would you purchase it? | | |
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| Brand #2 | | | | What makes this brand stand out to you and why would you purchase it? | | |
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| Brand #3 | | | | What makes this brand stand out to you and why would you purchase it? | | |
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| To what extent do you agree or disagree with the following statements about Modell’s Sporting Goods?
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| To what extent do you agree or disagree with the following statements about Modell’s Sporting Goods?
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* How satisfied are you overall with Modell’s Sporting Goods?
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| * Which other stores have you visited at least once in the past 3 months for any of the product categories discussed in this survey? (Please select all that apply) |
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| * Which of the following Modell’s Sporting Goods communications have you seen or been exposed to in the past 3 months? (Please select all that apply) |
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How important has each of the Modell’s Sporting Goods communications you selected been in helping you decide when to visit and what to purchase?
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| Please list any regional newspapers that you read such as the New York Times, the Philadelphia Inquirer or the Washington Suburban Press. | | |
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| Please list any local newspapers that you read such as the Long Island Press, the Bethesda Gazette or the Salem News. | | |
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* How likely are you to make a future purchase from Modell’s Sporting Goods?
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* How likely are you to recommend Modell’s Sporting Goods to a friend or family member?
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Please read the following paragraph and respond to the question after:
Modell’s Sporting Goods is your local sporting goods store, capturing the unique sporting interests and passions of your community. We deliver through a product assortment customized to satisfy local desires, deep involvement and investment in your community and a commitment to trust, respect and value. Our core principle is to earn your business by delighting athletes, fans and teams as only a store with a local focus can.
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* How well does the above paragraph describe your perception of Modell’s Sporting Goods?
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| What would you tell the Modell’s Sporting Goods CEO about how to improve the store? | | |
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| * Into which age range do you fall? |
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| * Into what range does your household income fall? |
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| * How many children under 18 live in your household? |
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| * How many children under 16 live in your household? |
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| * How many children under 12 live in your household? |
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| * Into which ethnic group do you classify yourself? |
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