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Thank you for taking the time to share your opinions. All answers will remain confidential and will be used strictly to improve the experience for our customers. In return for completing the survey, you will receive a printable coupon for 20% off your next total purchase of regular priced merchandise at the end. |
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* Please select the state in which the Modell's store you visit most frequently is located. |
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* Please select the specific Modell's store location that you visit most frequently. |
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* Which winter holidays do you plan to celebrate this year? (Please select all that apply) |
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| * How much do you plan to spend on gifts this year for the holidays? (Please enter only numbers) | | |
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* How has this amount changed from last year? |
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* People shop in different stores for different reasons. Which ONE of the following would you say is the MOST important factor in your decision to shop in a particular store during the holiday season? (Select only ONE) |
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* When do you usually start shopping for the holiday season? |
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* When did you/will you start shopping for the holiday season this year? |
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* Do you plan to take advantage of sales or price discounts during the holiday season to make additional NON-GIFT purchases for yourself or your family? |
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| * How much do you think you will spend on these NON-GIFT purchases during the holiday season? (Please enter only numbers) | | |
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* How much of your overall holiday season purchases do you think will be made on items that are on sale or discounted as opposed to full price items? |
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* Which of the following coupon offers is most valuable to you during the holiday season? |
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* What types of gifts would you like to receive this holiday season? (Please select all that apply) |
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* What percentage of your holiday shopping do you plan to do online? |
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* Do you plan to shop, or have you already shopped, at Modell’s Sporting Goods (in-store or online) for gifts for this holiday season? |
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* For whom do you plan to shop at Modell’s Sporting Goods for gifts this holiday season? (Please select all that apply) |
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* What percentage of your holiday shopping at Modell’s Sporting Goods do you plan to do online at modells.com? |
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* What types of products do you plan to purchase (or have already purchased) at Modell’s Sporting Goods (in-store and online) as gifts this holiday season? (Please select all that apply) |
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| * How much do you think you will spend in total at Modell’s Sporting Goods (in-store and online) during the holiday season? (Please enter only numbers) | | |
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* Would you like for someone else to shop at Modell’s Sporting Goods for a gift for you this holiday season? |
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* What types of products that can be purchased at Modell’s Sporting Goods would you like to receive this holiday season? (Please select all that apply) |
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* What other stores are you likely to consider shopping at this holiday season for items that can also be found at Modell’s Sporting Goods? (Please select all that apply) |
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Assuming the items you were looking to purchase were available at both Modell’s Sporting Goods and each of the following stores, how likely are you to purchase the items at each of the following stores instead of Modell’s Sporting Goods this holiday season?
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* How do you usually find out about holiday deals and/or sales? |
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* Has Modell’s Sporting Goods communicated to you what they are offering this holiday season in any of the following ways? (Please select all that apply) |
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* What is the best way for a store to communicate what it is offering this holiday season? |
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* Into which age range do you fall? |
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* Into what range does your household income fall? |
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* How many children under 18 live in your household? |
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* Into which ethnic group do you classify yourself? (Please select one) |
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