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Mongolian Consumer Perception: Fast Fashion

Empirical study of Mongolian consumer perception: Fast Fashion
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Thank you for taking the time to complete this survey by graduating student of Ming Chuan University. It will take approximately 5 minutes to complete the questionnaire. With this survey we are aiming to determine Mongolian consumer's perception toward fast fashion brands through lifestyle variables.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions. If you have questions at any time about the survey or the procedures, you may contact Montana or Nami by email at the email address specified below.

[email protected]
[email protected]

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
* Part I.
Gender
 
Male
 
Female
 
 
* Age
   
 
 
* Highest achieved education level?
 
Graduate degree (Master, PhD, etc.)
 
Bachelor degree
 
Associates degree
 
Some college, no degree
 
High school graduate
 
Some high school
 
 
* What is your occupation?
   
 
 
* What is your income rage? (Monthly)
 
$0-99
 
$100-499
 
$500-1999
 
More than $2000
 
 
* How many hours do you spend on social network a week? (Facebook, Twitter, Instagram)
 
0-5 hours
 
6-10 hours
 
11-15 hours
 
16-20 hours
 
21-25 hours
 
26-30 hours
 
More than 31 hours
 
 
Part II.
To help us understand your lifestyles(activity), please indicate whether you agree or disagree with the following statements.
Strongly disagree Disagree Neutral Agree Strongly agree
* I often do sport.
* I always plan my day.
* I prefer staying at home than going out.
* I spend my free time with my friends.
* I usually buy my clothes from fast fashion brands.
* I choose my clothing based on current fashion trend.
* I like to travel.
* I spend a lot of time on the internet browsing for fashionable clothing.
* I follow fashion brand pages on social media sites.
* I always try to renew my wardrobe.
 
To help us understand your lifestyles(Interest), please indicate whether you agree or disagree with the following statements.
Strongly disagree Disagree Neutral Agree Strongly agree
* I get bored of my clothes easily.
* I am interested in fashion.
* I appreciate art.
* I usually choose clothing for comfort, not for fashion.
* I love to watch fashion week shows.
* I want to buy clothing as same as my favorite celebrities.
 
To help us understand your lifestyles(opinion), please indicate whether you agree or disagree with the following statements.
Strongly disagree Disagree Neutral Agree Strongly agree
* I prefer to shop at smaller shopping centers rather than department stores.
* I think highly of my clothing choice.
* I find fast fashion clothing very fashionable.
* I think fast fashion brands have quality apparels.
* I wish there were more fast fashion brands in Mongolia.
* Dressing well is an important part of my life.
Thank you
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