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How old are you?
 
17 or younger
 
18-20
 
21-29
 
30-39
 
40-49
 
50-59
 
60-64
 
65 or older

 
 
 
In a typical month, about how much money do you spend buying any type of fish?”
 
Less than 10
 
10-20
 
20-30
 
More than 50
 
 
 
Which of the following type of fish do you eat at least once a week?” (check all that apply)
 
Tilapia
 
Tuna
 
Salmon
 
Trout
 
Halibut
 
Sardines
 
Anchovies

 
 
 
 Which of the following type of fish do you eat at least once a month?” (check all that apply)
 
Tilapia
 
Tuna
 
Salmon
 
Trout
 
Halibut
 
Sardines
 
Anchovies

 
 
 
Which of the following type of seafood do you eat at least once a week?” (check all that apply)
 
Squid
 
Shrimp
 
Crab
 
lobster
 
Octopus
 
Shell
 
Clams

 
 
 
Which of the following type of seafood do you eat at least once a month?” (check all that apply)
 
Squid
 
Shrimp
 
Crab
 
lobster
 
Octopus
 
Shell
 
Clams

 
 
 
When choosing fish , which of the  following factors matter to you?
 
Price
 
Availability
 
Brand
 
Packing
 
Quality
 
Other (please specify)
 

 
 
 
How willing are you to try different fish products?
 
 
Extremely willing
 
Very willing
 
Moderately willing
 
Slightly willing
 
Not at all willing

 
 
 
How do you prefer to buy fish
 
Fresh fish
 
Frozen fish

 
 
 
What types of credit cards do you have (Select all that apply)?
 
Visa
 
Mastercard
 
American Express
 
Discover
 
Diners Club