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How often do you watch MuchMusic?
 
All the time (Daily)
 
Sometimes (A couple of times a week)
 
Never
 
 

I watch MuchMusic mainly for:
 
Music programming (music videos)
 
Non-music programming (e.g. Newlyweds, Fandamonium, Becoming, etc.)
 
Other (Please specify)
 
 
 

With which of the following statements do you agree the most?
 
MuchMusic is great the way it is, no improvement is necessary.
 
MuchMusic is good, but could use improvements in certain areas.
 
MuchMusic needs drastic improvements.
 
 

Have you ever before participated in a MuchMusic contest, been an audience member at the taping of a MuchMusic show, or participated in any activity sponsored by MuchMusic?
No Yes (please specify)  
 
 

Have you ever participated in an online survey or questionnaire?
Yes No
 
 

Would you say that you generally answer questionnaires as truthfully as possible?
 
Yes
 
No
 
Most of the time, but not all the time.
 
 

Think of a situation where you filled out a questionnaire about a topic you weren’t very interested in. Did you select answers carelessly or falsely just for the fun of it?
Yes No
 
 

If given a reward, would you be willing to participate in online questionnaires or discussions for MuchMusic on a regular basis?
 
Yes
 
No
 
 

If you answered “yes” to the previous question, how often would you be willing to participate in an online questionnaire or discussion?
 
Once a day.
 
Once a week.
 
Once a month.
 
Once every 2-3 months.
 
One or two times a year.
 
 

If given incentives, what is the maximum amount of time you would be willing to spend on an online questionnaire or a similar activity?
 
5 minutes
 
10 minutes
 
20 minutes
 
30 minutes
 
45 minutes
 
1 hour
 
Other (please specify)
 
 
 

What type of reward would most persuade you to participate in ongoing online questionnaires or a discussion board?
 
A large prize (e.g. I POD, cell phones, Play Stations etc.) at the end of a specified participation period
 
Smaller, more frequent prizes (e.g. CDs, DVDs, apparel, gift certificates etc.)
 
Concert tickets, or opportunities to attend similar special events
 
VIP access to information and MuchMusic announcements
 
Public/On-Air recognition by MuchMusic
 
 

If you were a part of an ongoing online customer feedback panel for a company, which of the following would you prefer?
 
To be alerted of new questionnaires and activities.
 
To check on your own regularly for new questionnaires and activities.
 
 

Which type of alerts would you prefer the most?
 
E-mails
 
Mobile phone text messages
 
Instant message alerts
 
No reminder needed
 
 

Are you in:
 
High School
 
University/College
 
In the workforce (full-time)
 
None of the above
 
 

Besides school and/or work, do you feel you have commitments that place significant restraints on your time?
 
No
 
Yes (please specify)
 
 
 

Are you:
 
 

Which age group do you belong to?
12-17 years 18-24 years 25-34 years Other  
 
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