Music and Memory recall of advertisements

Which type of music do you prefer in an advertisement?

Jingle (specifically composed for the brand/ad)

Instrumental track (known/unknown)

An existing popular song

'A Jingle is a short tune specifically designed for advertisements'. Being an original composition, do you think a jingle is more accepted than any other form of music(for ads)?

Agree

Somewhat agree

Somewhat disagree

Disagree

'Having an original composition (jingle) attracts a better brand image.'

Agree

Somewhat agree

Somewhat disagree

Disagree

In the competitive market, being original is a must for every business to prosper

Agree

Somewhat agree

Somewhat disagree

Disagree

'An Instrumental track is a musical composition without vocals/lyrics' Being an Indian, do you think adding a classical touch to the advertisements will influence your perspective of a brand?

Agree

Somewhat agree

Somewhat disagree

Disagree

Having a well known song used in a TVC is more influential.

Agree

Somewhat agree

Somewhat disagree

Disagree

Do you judge brands based on the music they use in their ads?

Agree

Somewhat agree

Somewhat disagree

Disagree

Recalling a brand is made easier through the music used in their TVCs

Agree

Somewhat agree

Somewhat disagree

Disagree

Does the music used in the advertisement influence your perception of the brand?

Agree

Somewhat agree

Somewhat disagree

Disagree