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0%
 
 
Do you or any member of your household work in any of these occupations?
 
Advertising
 
Market research
 
Marketing
 
Public Relations
 
Journalism
 
None of these
 
 
 
Which of the following best describes your title or position within your company?
 
CEO (Chief Executive Officer)
 
CFO (Chief Financial Officer)
 
COO (Chief Operations Officer)
 
President
 
Vice President
 
Director
 
Treasurer
 
Financial Controller
 
Owner
 
Chief/Deputy Chief Engineer
 
Manager
 
Supervisor
 
Other
 
 
 
 
What specific role do you play in the decision making process regarding the purchase of products and services for your company or department? Do you…
 
Make the decision by yourself regarding which vendor to work with
 
Have joint decision making authority with others
 
Have input into the decision
 
Have no personal input into the decision making process
 
None of these
 
 
 
What is the annual revenue of your company?
 
Less than €3 million
 
€3 million - €5.99 million
 
€6 million - €8.99 million
 
€9 million - €14.99 million
 
€15 million - €29.99 million
 
€30 million - €44.99 million
 
€45 million - €59.99 million
 
€60 million or more
 
Prefer not to state
 
Don’t know
 
 
 
Out of the following cities, which do you live in or work close to?
 
Berlin
 
Düsseldorf
 
Frankfurt
 
Hamburg
 
Munich
 
Other
 
 
Which of the following statements best describes how often you read the following newspapers?
I typically read everyday I typically read three out of every five days I typically read two out of every five days I typically read less than two out of every five days Don’t read at all
Financial Times Deutschland
Wall Street Journal
Suddeut Zeitung
Welt am Sonntag
Handelsblatt
Die Welt
FAZ
 
 
Which of the following statements best describes how often you read the following magazines?
I typically read every issue I typically read three out of every four issues I typically read two out of every four issues I typically read less than two out of every four issues Don’t read at all
The Economist
European Voice
Geo
National Geographic
Manager Magazine
Focus
Wirtschaftswoche
Capital
Spiegel
 
 
During the past two months, how often have you watched each of the following cable news programs?
Regularly, that is, three or more times a week Occasionally, that is, once or twice a week Infrequently, that is, less than once a week Don’t watch at all
CNN
Eurosport
CNBC Europe
 
 
 
1. Today we are conducting a global opinion survey concerning attitudes toward large companies.

For what major companies have you seen or heard any advertising within the past three months? If you cannot think of a company, please type in ‘None’ in the first box.
 
 
 
1st Company
   
 
Please contact [email protected] if you have any questions regarding this survey.
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