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Surveys
2009
February
M
MySurvey
MySurvey
0%
Do you or any member of your household work in any of these occupations?
Advertising
Market research
Marketing
Public Relations
Journalism
None of these
Which of the following best describes your title or position within your company?
CEO (Chief Executive Officer)
CFO (Chief Financial Officer)
COO (Chief Operations Officer)
President
Vice President
Director
Treasurer
Financial Controller
Owner
Chief/Deputy Chief Engineer
Manager
Supervisor
Other
What specific role do you play in the decision making process regarding the purchase of products and services for your company or department? Do you…
Make the decision by yourself regarding which vendor to work with
Have joint decision making authority with others
Have input into the decision
Have no personal input into the decision making process
None of these
What is the annual revenue of your company?
Less than €3 million
€3 million - €5.99 million
€6 million - €8.99 million
€9 million - €14.99 million
€15 million - €29.99 million
€30 million - €44.99 million
€45 million - €59.99 million
€60 million or more
Prefer not to state
Don’t know
Out of the following cities, which do you live in or work close to?
Berlin
Düsseldorf
Frankfurt
Hamburg
Munich
Other
Which of the following statements best describes how often you read the following newspapers?
I typically read everyday
I typically read three out of every five days
I typically read two out of every five days
I typically read less than two out of every five days
Don’t read at all
Financial Times Deutschland
Wall Street Journal
Suddeut Zeitung
Welt am Sonntag
Handelsblatt
Die Welt
FAZ
Which of the following statements best describes how often you read the following magazines?
I typically read every issue
I typically read three out of every four issues
I typically read two out of every four issues
I typically read less than two out of every four issues
Don’t read at all
The Economist
European Voice
Geo
National Geographic
Manager Magazine
Focus
Wirtschaftswoche
Capital
Spiegel
During the past two months, how often have you watched each of the following cable news programs?
Regularly, that is, three or more times a week
Occasionally, that is, once or twice a week
Infrequently, that is, less than once a week
Don’t watch at all
CNN
Eurosport
CNBC Europe
1. Today we are conducting a global opinion survey concerning attitudes toward large companies.
For what major companies have you seen or heard any advertising within the past three months? If you cannot think of a company, please type in ‘None’ in the first box.
1st Company
Please contact
[email protected]
if you have any questions regarding this survey.
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