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  1. Surveys
  2. 2007
  3. June
  4. N
  5. New Loyalty Baseline
0%
 

Hello!


Thank you for your time today. As we mentioned in the e-mail, we are conducting a survey on behalf of The Children's Place.


We would like to invite you to take a 10 minute survey and earn a coupon for 20% off your next purchase at The Children's Place



Your answers will help us improve our products, services and store environment. We need your honest opinions on the questions to come. All information you provide will be kept strictly confidential and will not be used for selling purposes.



Please start with the survey now by clicking on the Continue button below.
 
 

* Which of the following best describes how often you are involved in the purchase of clothing for children ages 10 and under - either for your own children or for children you are close to?
 
Always
 
Almost always
 
Sometimes
 
Rarely
 
Never
 
 
 
* What stores come to mind when you think about clothing for children 10 and under?

Please list as many as you can think of and be specific.

   
 
 

Regardless of how often you shop or how much you buy, which ONE of these stores is your FAVORITE for children's clothes?
 
Limited too
 
Sears
 
Target
 
JCPenney
 
Macy's
 
GapKids/babyGap
 
Old Navy
 
K-Mart
 
The Children's Place
 
Wal*Mart
 
abercrombie
 
Kohl's
 
Babies "R" Us
 
TJ Maxx
 
Gymboree
 
Other
 
 
 


For the next series of questions. please answer with The Children's Place in mind.
 
 

Please indicate your overall opinion of The Children's Place for children’s clothing.
 
Poor
 
Fair
 
Good
 
Very Good
 
Excellent
 
 

In the past six months, would you say your opinion of The Children's Place has:
 
Gotten a lot worse
 
Gotten a little worse
 
Stayed the same
 
Gotten a little better
 
Gotten a lot better
 
 

Which of the following best describes how likely you are to go to the Children's Place the next time you shop for children's clothing?
 
Definitely not
 
Probably not
 
May or may not
 
Probably
 
Definitely
 
 

How likely are you to recommend The Children's Place to a friend as a great place for children's clothing?
 
Very unlikely
 
Somewhat unlikely
 
Neither likely or unlikely
 
Somewhat likely
 
Very likely
 
 

Compared to all other places you might buy children's clothing, how loyal would you say you are to the Children's Place?
 
Not loyal at all
 
Very slightly loyal
 
Somewhat loyal
 
Very loyal
 
Extremely loyal
 
 
The following is a list of statements that you may or may not use to describe The Children's Place. Please read each statement carefully and indicate how well each characteristics applies to The Children's Place. Check all that apply.
Doesn't describe at all Doesn't describe Describes somewhat Describes well Completely describes
Approachable
Carefree
Caring
Chic
Controversy Free Clothing
Dependable/Reliable
Engaging
Energizing
Individuality
Nurturing
Doesn't describe at all Doesn't describe Describes somewhat Describes well Completely describes
Optimistic
Outlandish
Positive Memories
Reliable Partner to Parents
Respectful
Safe
Wholesome
 
 
 

Just For The Record

The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential.
 

* What is your gender?
 
Male
 
Female
 

* Which category best describes your age?
 
Under 18 years old
 
18-24 years old
 
25-34 years old
 
35-44 years old
 
45-54 years old
 
55-64 years old
 
65-72 years old
 
More than 72 years old
 
 
* Please enter your zip code
   
 
Thinking about all the children in your family (children and/or grandchildren).


Please place the number of children in each group in the corresponding box.

Girls Boys
Under 2 years old
2 to 3 years old
3 to 6 years old
7 to 10 years old
11 to 13 years old
14 to 16 years old
Over 16 years old
 
 

Do you have any grandchildren?
 
No
 
Yes
 
 

Roughly speaking, in what range does your total annual family income fall?
 
Under $25,000
 
$25-35,000
 
$35-50,000
 
$50-75,000
 
$75-100,000
 
$100-150,000
 
Over $150,000
 
Prefer not to answer
 

Do you consider yourself to be Hispanic or of Hispanic decent?
 
Yes
 
No
 

* Which of the following categories best describes your ethnic background?
 
Caucasian/White
 
African American
 
Latino/Hispanic
 
Asian
 
Prefer not to answer
 
Other
 
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