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How often do you buy baby milk
 
Weekly
 
Monthly
 
Quarterly
 
Annually
 
 
 
Age of the baby
 
Under 1 year old
 
Under 2 years old
 
Under 3 years old
 
 
 
Would you be keen to use a new baby milk product
 
Yes
 
No
 
 
 
What is your monthly income group?
 
Below Rs 7500
 
Rs 7500- Rs 20000
 
Rs 20000- Rs 50000
 
Above Rs 50000
 
 
 
What factors do you considerate before buying milk for your baby?
 
Price
 
Quality
 
The level of certain proteins
 
Other
 
 
 
 
Where do you buy baby milk?
 
At the local pharmacy
 
At the local shop
 
At the supermarket
 
Other
 
 
 
 
Is the package of the product important for you?
 
Yes
 
No
 
 
 
Where do you think the product should be marketed
 
Billboards
 
Television
 
Radio
 
Internet
 
Other
 
 
 
 
What is an affordable price for baby milk?
 
Between Rs 200-Rs 250 per Kg
 
Between Rs 250-Rs 300 per Kg
 
Above Rs 300 Per kg
 
 
 
Will your baby adapt to a new baby milk?
 
Yes
 
No