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What is your family annual expenditure on kitchen electrical appliances?
 
Below $999
 
$1,000 - $3,999
 
$4,000 - $6,999
 
$7,000 - $9,999
 
Above $10,000
 
 
 
Do you prefer purchasing a multi-functional machine or machines of different functions separately?
 
A multi-functional machine
 
Separate machines
 
 
 
Do you own an ice-cream maker?
 
Yes
 
No
 
 
 
Have you ever use ice-cream maker before?
 
Yes
 
No
 
 
 
How much do you expect an ice-cream maker costs?
 
Below $499
 
$500 - $999
 
$1,000 - $1,999
 
$2,000 - $2,999
 
$3,000 - $3,999
 
Above $4,000
 
 
How importance would you think the following features/criteria are when you are selecting an ice cream maker?
Extremely important Fairly important Not quite important Not important at all
Ease of clean
Size
Appearnce
Noise
Food Processing efficiency (making time)
Volume
Warranty
User-friendliness
Multi-functions
Price
Ease of use (ease of inputing the ingrediants)
Temperature keeping
Portability
Timing function
Energy efficiency
 
 
 
Do you love ice-cream?
 
Yes
 
No
 
 
 
If yes, do you enjoy making it by yourself?
 
Yes
 
No
 
 
 
Do you love yogurt?
 
Yes
 
No
 
 
 
How often do you conduct surveys?
 
Weekly
 
Monthly
 
Quarterly
 
Annually
 
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