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At which of the following malls have you shopped at The Children's Place in the past 3 months?

To select multiple stores, hold down control key while clicking


 
 

Which of the following stores have you only visited once?

To select multiple stores, hold down control key while clicking


 
 
 
In the past 6 months, How many times have you visited a Children's Place store that opened up a new expanded show area?
 
0
 
1
 
2
 
3
 
4+
 
I'm not sure what this is
 
 
 
How does The Children's Place sell shoes?
 
In boxes on shelves
 
Hanging on racks (not in boxes)
 
In a bunch of bins
 
Other
 
 
 
 
Thinking about the new expanded shoe area, how satisfied are you with the new expanded shoe area?
 
Very Dissatisfied
 
Dissatisfied
 
Neutral
 
Satisfied
 
Very Satisfied
 
 
 
How has the new expanded shoe area changed the likelihood of visiting The Children's Place overall?
 
Much less likely
 
Less likely
 
Same
 
More likely
 
Much more likely
 
 
 
New time you are in the market for children's shoes, How likely are you to purchase children's shoes from The Children's Place?
 
Definitely will not
 
Probably will not
 
May or may not
 
Probably will
 
Definitely will
 
 
 
Are you aware that The Children's Place sells shoes?
 
Yes
 
No
 
 
 
How does The Children's Place sell shoes?
 
In boxes on shelves
 
Hanging on racks
 
In a bunch of bins
 
Other
 
 
 
 
Did you notice anything change in your local Children Place store?
   
 
 
 
Did you notice a wall of shoes in boxes in the store?
 
Yes
 
No
 
 

What other retailers do you shop at for children's shoes?

Check all that apply

 
Wal*mart
 
Target
 
Stride Rite
 
Payless
 
Foot Locker/Kids Foot Locker
 
Famous Footwear
 
Other chain specialty stores
 
Upscale department stores (e.g., Saks, Bloomingdale's)
 
Department stores (e.g., Macy's Dillards)
 
Promotional department stores (e.g., Mervyn's, Kohl's)
 
Other
 

 
 
 

Just For The Record

The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential.
 

* What is your gender?
 
Male
 
Female
 

* Which category best describes your age?
 
Under 18 years old
 
18-24 years old
 
25-34 years old
 
35-44 years old
 
45-54 years old
 
55-64 years old
 
65-72 years old
 
More than 72 years old
 
 
* Please enter your zip code
   
 
Thinking about all the children under age 13 in your family (children and/or grandchildren).


Please place the number of children in each group in the corresponding box.

Girls Boys
Under 2 years old
2 to 3 years old
3 to 6 years old
7 to 10 years old
11 to 13 years old
Over 13 years old
 
 

* Roughly speaking, in what range does your total annual family income fall?
 
Under $25,000
 
$25-35,000
 
$35-50,000
 
$50-75,000
 
$75-100,000
 
$100-150,000
 
Over $150,000
 
Prefer not to answer
 

* Which of the following categories best describes your ethnic background?
 
Caucasian/White
 
African American
 
Latino/Hispanic
 
Asian
 
Prefer not to answer
 
Other
 
 
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