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Exit Survey
 
 
Hi again! Thanks for your time today. As our valued customer, we appreciate your feedback. These answers will help us improve your overall shopping experience, so please provide your honest opinions. All information will be kept confidential. The survey should only take you about 5-7 minutes. When you’re done, you will earn 20% off your next purchase at The Children's Place!
 
 
 
* On a scale of 1-5, how much of a New York Giants fan are you/is your family?
 
1 – not a fan at all
 
2
 
3
 
4
 
5 – a huge fan
 
 
 
* Are you aware that The Children's Place is currently sponsoring the NY Giants?
 
Yes
 
No
 
 
 
* How did you find out that The Children's Place became a sponsor? (Select all that apply)
 
An in-store associate told me
 
Friend/Family told me
 
Banners/Messaging at/in the stadium/arena
 
In-store Message
 
Email
 
Saw it while on The Children's Place website
 
Social Media
 
Online Marketing
 
Other
 

 
 
 
* Do you remember receiving the email pictured below?

 
Yes
 
No
 
 
Please rate the pictures below on overall appeal and brand fit :



1 - Poor 2 3 4 5 - Great
* Appeal
* Brand Fit
 
 
 
* Does the sponsorship of the NY Giants change your opinion of The Children's Place?
 
Yes, positively
 
Yes, negatively
 
No, it doesn’t change
 
 
 
* Does the sponsorship of the NY Giants change your interest in The Children's Place?
 
Yes, positively
 
Yes, negatively
 
No, it doesn't change
 
 
 
* Does the sponsorship with the NY Giants change your likelihood to purchase from The Children's Place?
 
Yes, positively
 
Yes, negatively
 
No, it doesn't change
 
 
 
* Did you know that The Children's Place sells NY Giants apparel?

 
Yes
 
No
 
 
 
* Have you ever purchased NY Giants apparel from The Children's Place?
 
Yes
 
No
 
I don't remember
 
 
 
* How likely would you be to purchase NY Giants apparel from The Children's Place?
 
1 – definitely would not
 
2
 
3
 
4
 
5 – definitely would
 
 
 
* Would you like it if The Children's Place continued its sponsorship of the NY Giants?
 
Yes
 
No
 
Doesn't matter
 
 
 
Do you have anything else you would like to tell The Children's Place about sponsoring the New York Giants or anything in general?
   
 
 
 

Just For The Record

The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential.
 
 
* What is your age?
   
 
 
 
* What is your gender?
 
Female
 
Male
 
 
What are the ages & genders of the children you purchase clothing for?

Please check all that apply

Boy Girl N/A
* 0-12 months
* 1-3 years old
* 4-6 years old
* 7-10 years old
* 11-13 years old
 
 

* Roughly speaking, in what range does your total annual family income fall?
 
Under $25,001
 
$25,001-50,000
 
$50,001-75,000
 
$75,001-100,000
 
$100,001-125,000
 
Over $125,000
 
Prefer not to answer
 
 
 
* In which geographic area of the U.S. is your state?
 
Pacific (WA, OR, CA, AK, HI)
 
Mountain (MT, ID, WY, NV, UT, CO, AZ, NM)
 
West North Central (ND, SD, NE, KS, MN, IA, MO)
 
West South Central (TX, OK, AR, LA)
 
East North Central (WI, IL, MI, IN, OH)
 
East South Central (KY, TN, MS, AL)
 
South Atlantic (FL, GA, SC, NC, VA, WV, DC, MD, DE)
 
Middle Atlantic (NY, NJ, PA)
 
New England (ME, NH, VT, MA, RI, CT)
 
Don't live in the U.S.
 
Prefer Not to Answer
 
 
 
* Are you of Hispanic, Latino, or Spanish origin?
 
Yes
 
No
 
Prefer not to answer
 
 
 
* What is your Hispanic, Latino, or Spanish origin?
 
Mexican
 
Puerto Rican
 
Cuban
 
Dominican
 
Prefer not to answer
 
Other
 
 
 

* Which of the following categories best describes your ethnic background?
 
Caucasian/White
 
African American
 
Asian
 
American Indian
 
Prefer not to answer
 
Other