OAB QPro Intercept Survey-ENGLISH Version

WE HOPE YOU HAVE HAD A GOOD SHOPPING EXPERIENCE TODAY AT OUTLETS AT THE BORDER. PLEASE HELP US MAKE IT EVEN BETTER BY ANSWERING A FEW QUESTIONS! WE HAVE A SMALL TOKEN OF APPRECIATION FOR YOUR TIME!

INTERVIEWER: Make sure you record all "wave-offs" as well as terminates (in Ques's. A and B) on the Terminate/Completion Status Report provided.

IMPORTANT: Terminate interviews among two types of shoppers: 1) respondents who are less than 18 years of age; and 2) respondents who work for any store or restaurant at Outlets at the Border or as an employee of the center.

INTERVIEWER: Give respondent the option of English or Spanish questionnaire version.

* 1. HAVE YOU COMPLETED YOUR SHOPPING TRIP AT OUTLETS AT THE BORDER TODAY?

VERY IMPORTANT: Although patrons do not have to be completely finished shopping, be aware that it is our strong preference to maximize the number of exit surveys - in other words, exiting patrons who have completely finished their shopping visit at the center are ALWAYS the priority interview.

Also, show respondent the supplied map of Outlets at the Border area and clarify that the questions we are asking – unless otherwise indicated – are referring only to Outlets at the Border and do not include Las Americas Premium Outlets or Plaza at the Border. (FYI, The Plaza shopping center includes Ross, T.J. Maxx, Ulta and Fashion Q, among others.)

Yes

* 2. WHICH OF THE FOLLOWING BEST DESCRIBES WHERE YOU ARE FROM? (INTERVIEWER: Read all response options - accept only one.)

U.S. Resident - live in the greater San Diego area (within a 50-mile radius)

U.S. Resident - visitor/tourist to the San Diego area (beyond 50-mile radius)

Resident of Mexico/Mexican National - in the area for shopping/dining, visiting friends/family, etc.

Dual Citizenship - Resident of U.S. and Mexico

International Tourist/Visitor (and not a resident of Mexico)

* 3. WHAT IS YOUR HOME ZIP CODE (OR POSTAL CODE)? Please enter Zip Code (U.S.) or Postal Code (Mexico).

* 4. IN WHICH CITY IN MEXICO DO YOU CURRENTLY RESIDE?

* 5. FOR INTERNATIONAL TOURISTS/VISITORS, INDICATE COUNTRY OF ORIGIN.

* 6. HOW MANY PEOPLE ARE IN YOUR SHOPPING PARTY TODAY?

7. HOW MANY TIMES DURING THE LAST 12 MONTHS HAVE YOU VISITED EACH OF THE FOLLOWING SHOPPING LOCATIONS, INCLUDING TODAY? (Interviewer: Accept only one answer per center.)

* 8. IN COMBINATION WITH YOUR TRIP TO OUTLETS AT THE BORDER TODAY, HAVE YOU OR DO YOU PLAN TO SHOP AT LAS AMERICAS PREMIUM OUTLETS AND/OR PLAZA AT THE BORDER? (INTERVIEWER: Read response options - accept only one. Show diagram used earlier in survey to reinforce the boundaries/stores included in each shopping center.)

Shopped at Las Americas Outlets prior to my visit to OAB today

Plan to shop at Las Americas Outlets after my visit to OAB today

Shopped at The Plaza prior to my visit to OAB today

Plan to shop at The Plaza after my visit to OAB today

I do not plan to shop at either of these centers today (Las Americas Premium Outlets or The Plaza)

Not sure/uncertain/not familiar enough with these centers to comment

* 9. WHICH OF THE FOLLOWING STORES/RESTAURANTS DID YOU VISIT TODAY AT LAS AMERICAS PREMIUM OUTLETS?

* 10. IN U.S. DOLLARS, HOW MUCH DID YOU SPEND IN TOTAL AT LAS AMERICAS PREMIUM OUTLETS TODAY?

* 11. NOW MOVING OUR ATTENTION BACK TO OUTLETS AT THE BORDER, WHICH OF THE FOLLOWING MOST INFLUENCED YOUR VISIT TODAY TO OUTLETS AT THE BORDER? (INTERVIEWER NOTE: Multiple answers acceptable.)

* 12. HOW LONG HAVE YOU BEEN HERE AT OUTLETS AT THE BORDER TODAY?

* 13. WHICH OF THE FOLLOWING STORES AND/OR RESTAURANTS HAVE YOU VISITED TODAY AT OUTLETS AT THE BORDER TODAY? (INTERVIEWER: To expedite process, please show OAB Store Card to respondent. Enter store numbers in boxes provided.)

* 14. IN TOTAL, HOW MANY STORES (INCLUDING THE FOOD COURT) HAVE YOU ENTERED TODAY?

* 15. IN HOW MANY OF THOSE STORES (INCLUDING THE FOOD COURT) DID YOU MAKE A PURCHASE?

* 16. HOW MUCH HAVE YOU SPENT IN TOTAL AT OUTLETS AT THE BORDER TODAY?

* 17. USING THE FOLLOWING MAP, WHICH ENTRANCE DID YOU USE TO ENTER OUTLETS AT THE BORDER TODAY? (INTERVIEWER NOTE: Multiple answers acceptable. Show Map)

* 18. WHICH, IF ANY, OF THE FOLLOWING STORES OR TYPES OF STORES (IN CAPS) WOULD LIKELY CAUSE YOU TO SHOP MORE OFTEN AT OUTLETS AT THE BORDER? PLEASE SELECT ALL STORES AND/OR CATEGORIES THAT APPLY.

* 19. WHICH OF THE FOLLOWING SPECIFIC RESTAURANTS AND/OR RESTAURANT TYPES IN GENERAL (IN CAPS) WOULD MOST INFLUENCE YOU TO VISIT OUTLETS AT THE BORDER? PLEASE SELECT ALL RESTAURANTS AND/OR RESTAURANT TYPES THAT APPLY.

* 20. IN THE PAST YEAR OR SO, DO YOU RECALL SEEING OR HEARING ADVERTISING FOR OUTLETS AT THE BORDER – SEPARATE FROM ADVERTISING FOR THE INDIVIDUAL STORES IN THE CENTER – AND IF SO, WHERE? (INTERVIEWER NOTE: For response #5, point to digital billboard if respondent seems confused.)

* 21. WHICH OF THESE TYPES OF SALES PROMOTIONS WOULD YOU MOST FAVORABLY REACT TO? PLEASE SELECT ALL THAT APPLY.

Gift-with-purchase

Direct % off merchandise (i.e. 40% off)

Buy one get second 50% off promotions

Digital offers/messages to my phone

Sidewalk sales

Family themed events

Cultural events and activities

Celebrity appearances/autograph signings

None of these/no preference

* 22. WHICH ONE OF THE FOLLOWING BEST DESCRIBES YOUR PERSONAL ATTITUDE TOWARD FASHION AND THE WAY YOU DRESS? (INTERVIEWER: Read all response options - accept only one.)

Unconcerned with Fashion

Aware of Fashion, but Don't Care

Mainstream-Conservative

Trendy/Fashion Forward

On the Cutting Edge of Fashion

Not sure/uncertain

* 23. IN U.S. DOLLARS, APPROXIMATELY HOW MUCH DID YOU SPEND IN THE PAST 12 MONTHS ON YOURSELF FOR APPAREL, SHOES AND ACCESSORIES? (INTERVIEWER: Accept only one answer.)

24. PLEASE INDICATE WHAT MEANS YOU CURRENTLY USE TO RECEIVE SALE INFORMATION AND/OR SALES COUPONS FOR APPAREL. (INTERVIEWER NOTE: Accept only one answer per medium.)

THESE LAST QUESTIONS ARE ASKED TO HELP US CATEGORIZE ALL THE INFORMATION YOU HAVE GIVEN US.

* 25. WHICH CATEGORY BEST REFLECTS YOUR EMPLOYMENT STATUS?

* 26. WHICH OF THESE CATEGORIES BEST DESCRIBES THE HIGHEST LEVEL OF EDUCATION YOU HAVE COMPLETED?

Less Than High School	Some High School
High School Graduate	Vocational/Technical School
Some College	College Graduate
Post College Graduate

* 27. HOW MANY CHILDREN UNDER AGE 18 LIVE IN YOUR HOUSEHOLD?

No Children	One Child
Two Children	Three or More Children

* 28. WHICH OF THESE CATEGORIES BEST DESCRIBES YOURSELF?

Caucasian	African-American
Mexican National	Hispanic/Latino/Mexican American
Asian/Pacific Islander	Native American
Other Race

* 29. WHAT IS THE PRIMARY LANGUAGE YOU SPEAK/READ AT HOME?

English

Spanish

Other language

* 30. DO YOU HAVE RESIDENCES IN BOTH THE UNITED STATES AND MEXICO?

Yes

* 31. WHICH OF THESE CATEGORY NUMBERS BEST DESCRIBES YOUR AGE?

32. IN U.S. DOLLARS, WHICH OF THESE CATEGORIES BEST DESCRIBES YOUR TOTAL ANNUAL HOUSEHOLD INCOME BEFORE TAXES? (REMEMBER, ALL OF YOUR ANSWERS ARE HELD IN STRICTEST CONFIDENCE.)

33. IN MEXICAN PESOS, WHICH OF THESE CATEGORIES BEST DESCRIBES YOUR TOTAL MONTHLY HOUSEHOLD INCOME BEFORE TAXES? (REMEMBER, ALL OF YOUR ANSWERS ARE HELD IN STRICTEST CONFIDENCE.)

WE VERY MUCH APPRECIATE YOUR TIME IN HELPING US WITH THIS SURVEY. HAVE A GOOD DAY/EVENING.

* 34. INDICATE GENDER:

Male

Female

* 35. INTERVIEWER STOP - END OF SURVEY: For each survey, it is important that you indicate the appropriate Location, Day and Time of survey below and then initial survey:

Please indicate Location of Interview below (see center diagram of interviewing locations):

* 36. Please indicate Day of Interview:

* 37. Please indicate Time of Interview:

* 38. Please type interviewer initials:

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