Online Grocery Shopping

1.Have you ever shopped online? (please discontinue the survey if your option is NO)

Yes

No

2. If yes, what would be the frequency of your shopping online?

Very often

Often

Sometimes

Rarely

3.Which category (ies) of goods/services have you bought through internet? (please check all that apply)

4.Where do you buy grocery from and why? (please check all that apply)

B) Supermarkets because of following reasons(please check all that apply):	Free home delivery
Comfortable browsing of grocery products	Facilitate price and product comparisons
Discount offers, deals, promotional schemes	Single point shopping(all products under one roof)
Feedback in case of complaint	Other (Please Specify)

C) E-shopping because of following reasons(please check all that apply):	Convenience
Better prices	Larger selection
Time savings	Home delivery
Stick to a budget	Other (Please Specify)

5. Which according to you are the purchase drivers from physical stores vis- a-vis virtual stores in the category grocery? (Please tick only the one which is applicable in each row among the columns)

Please Indicate the degree of agreement for the following statement:
6. What do you think about shopping grocery online?
(Grocery items would include milk & dairy products, laundry supplies, coffee ,tea ,cocoa, rice, atta, lentils & dal, edible oils)

7. What according to you could be the triggering factors to convert people to purchase groceries online instead of a physical store? (check all that apply)

Wider availability and accessibility of internet service	Free home delivery without any minimum order requirements
Immediate/same day home delivery	Recommendation from peer groups
When the prices become competitive	Exposure to advertisement
Browsing across interesting commercial websites	Secured payment systems
Other (Please Specify)

8. Which among the following sub-categories do you think can be bought online provided that e- retailer takes care of all the factors mentioned above?(please check all that apply)