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Surveys
2016
August
O
Online luxury consumer behavior
Online luxury consumer behavior
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Hello,
I am currently in the process of writing my masters thesis and would like to invite you to participate in this survey I am conducting to explore consumer perception towards luxury brands e-store.
Thank you very much for your time and support. Please start with the survey now by clicking on the
Continue
button below.
*
What is your gender?
Female
Male
*
Which category describes your age?
18 - 24
25 - 34
35 - 44
45 or older
*
Which of these best defines luxury? (Multiple answers can apply)
Price
Product
Quality
Service
Brand image
Exclusivity
Style
*
Have you ever bought a luxury fashion product?
Yes
No
Where do you often buy your luxury products?
Brand's official store
Luxury department stores
Brand's e-store (online)
Luxury department e-stores (online)
Online luxury fashion retailers (
net-a-porter
/
neiman marcus
etc..)
On average, how many Luxury Fashion Products do you purchase online, per year?
More than 10 per year
6-10 per year
3-5 per year
1 per year
How important is each factor to you when purchasing luxury products?
Very high importance
High importance
Average importance
Not important
Price
Brand
Exclusivity
Ability to purchase online
Able to see and feel the product
Ability to try on
If you don't buy luxury products online, please explain why
*
Do you think all fashion luxury brands should own an e-store in their official website
Yes, I think it is a great idea with good potential
No, I believe luxury products should not be sold online
That's it, Thank you for your time :)
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