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| Online product customization is a new concept to the online market. It is a process where people are able to customize products, that is, they can choose their own design. For example, Dell customers can design their own laptops and Ralph Lauren customers can customize their own Polo shirts. |
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| Have you done online shopping before? |
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| Have you done online product customization before? |
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| Were you satisfied with the online customized product? |
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| Would you like to recommend online product customization to other people? |
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| Would you like to try it? |
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| If the customized product were more expensive than the regular one, would you like to try it? |
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| If the customized product were less expensive than the regular one, would you like to try it? |
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| What is your annual income (CAD)? |
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| What is your educational level? |
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| What is your employment status? |
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