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Please indicate your approximate age
 
18-25
 
26-35
 
36-45
 
50 and above
 
 
 
Gender
 
Male
 
Female
 
 
 
Occupation
 
Student
 
Employed
 
Unemployed
 
 
 
Have you bought or heard anyone buy something online in Ghana?
 
Yes
 
No
 
 
 
 If yes how often?
 
Twice a week or above
 
Weekly
 
Once per two weeks
 
Monthly
 
Occasionally
 
 
 
If no why?
 
Not familiar with online shopping
 
Worry on payment security
 
Worry on personal privacy
 
Worry on product quality
 
Enjoy traditional shopping
 
Too complicated procedures
 
Unable to touch the products
 
Expensive shipment fees
 
No interaction with shop assistants
 
 
 
Which of these would you consider buying online?
 
Clothes
 
Electronics and home appliances
 
Books and stationary
 
House hold goods (beverages, groceries, washing soap and etc.)
 
 
 
Which of these factors are important to you when shopping?
 
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High quality high brand popularity and high price
 
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Which of these factors are important to you when shopping?
 
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High quality high brand popularity and high price
 
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