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| It doesn't matter which social networking site the ad is displayed on. As long as the ad is appealing and convincing, I will buy the product. |
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| I make sure to evaluate the credibility of the social networking site before I make a decision to buy a product advertised by the site. |
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| Innovative ads displayed in social websites attract you how much as compared to other ads being displayed? |
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| Is innovation in ads important in today’s changing dynamics of social advertising |
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| Innovative ads increase the chance of purchase as compared to normal ads. |
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| I click on advertisements from known website/brand rather than from unknown website/brand. |
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| I follow the brands which have huge number of likes on social media. |
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| I avoid sharing advertisement on social media |
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| The nature /placement of ads in social media sites have no effects on me. |
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| I find the ads more enticing if they interactive. |
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