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Surveys
2012
March
O
OTC Brand survey
OTC Brand survey
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What do you do when you suffer from a minor disease?
Consult to the doctor
Consult a friend
Consult to a family member
Take a medicine on your own
Take a medicine which the storekeeper suggests
Do nothing
Have you ever used any of the pharma OTC products?
(OTC products are the medicines that can be purchased without advice of the Doctor)
Yes
No
What is your preferred time interval for buying OTC products?
As and when needed
Every Week
Every Fortnight
Every Month
Which place you generally prefer to purchase Pharma OTC products?
Neighborhood Chemist store
Drug retail chain (like Apollo Pharmacy)
Supermarket/mall
Grocery stores
Which factors influence you while making the purchase decision regarding particular brand of OTC product?
Earlier prescription from a Doctor
Recommendation from a friend/relative
Advertisements of a product
Through product trial
Rank the following features of a particular brand of OTC products in order of your preference.
Efficacy
-- Select --
1
2
3
4
5
Brand name
-- Select --
1
2
3
4
5
Packaging
-- Select --
1
2
3
4
5
Pricing
-- Select --
1
2
3
4
5
Promotion
-- Select --
1
2
3
4
5
Which medium of communication is most appealing to you for advertisements of OTC products?
Newspaper
Magazines
Television
Internet
Billboard
Pamphlet
Do you perceive OTC products as safe to buy and use?
Yes
No
Do point of sale display influence you while making a purchase decision regarding OTC products?
Always
Most of the times
Sometimes
Never
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