1. Surveys
  2. 2014
  3. September
  4. O
  5. Outlets of Mississippi Online Survey Questionnaire
 
 
Welcome to our survey. We appreciate your input and opinions. All individual responses will be held in strictest confidence; only aggregate results will be released. Thanks again for your help.
 
 
 
* 1. Do you live within 200 miles of Jackson, MS?
 
Yes
 
No
 
 
* 2. Please enter 5-digit zip code.
 
 
3. How many times during the past 6 months have you visited each of the following shopping locations?
Unaware of this shopping location Have not been 1 time 2 times 3 times 4-6 times 7-9 times 10-12 times 13-15 times More than 15 times
* Vicksburg, MS
* Northpark Mall
* Outlets of Mississippi
* T.J. Maxx
* Target
* Dogwood Festival Market
* Any online fashion retail site
* Stein Mart
* Walmart
* Foley, AL
* Destin, FL
* Renaissance at Colony Park
 
 
 
* 4. From the same list of shopping venues, which one of these would you say that you visit most often to shop for fashion and accessories?
 
Outlets of Mississippi
 
Northpark Mall
 
Dogwood Festival Market
 
Renaissance at Colony Park
 
Foley, AL
 
Vicksburg, MS
 
Destin, FL
 
Walmart
 
Target
 
T.J. Maxx
 
Stein Mart
 
Any online fashion retail site
 
 
 
* 5. From the following list, what are the top reasons that influence your choice to shop at an outlet center? Please select all that apply.
 
The location (i.e. close to my home)
 
The shopping experience
 
The prices/the value outlet centers deliver
 
The number and variety of stores in one place
 
The brand names that are represented in outlets
 
Other
 
None of the above/not applicable/not certain

 
 
 
* 6. In your opinion, which one of these centers stands out from the rest as being unique?
 
Outlets of Mississippi
 
Northpark Mall
 
Dogwood Festival Market
 
Renaissance at Colony Park
 
Foley, AL
 
Vicksburg, MS
 
Destin, FL
 
Walmart
 
Target
 
T.J. Maxx
 
Stein Mart
 
 
 
* 7. Given your tastes, store preferences and budget, which one of these centers best fits the way you like to shop for apparel, shoes & accessories for yourself and/or your family?
 
Outlets of Mississippi
 
Northpark Mall
 
Dogwood Festival Market
 
Renaissance at Colony Park
 
Foley, AL
 
Vicksburg, MS
 
Destin, FL
 
Walmart
 
Target
 
T.J. Maxx
 
Stein Mart
 
 
 
* 8. Which of the following reasons best describe why you have not shopped at Outlets of Mississippi in the past six months? [Multiple answers OK]
 
Difficult to get to/accessibility is difficult
 
I do not shop at outlet centers
 
Don't know where it is
 
Doesn't have the stores I like
 
Just not shopping as much in general due to the economy
 
New to area/haven't had opportunity
 
Never heard of it
 
Don't know what stores are there
 
Not conveniently located/too far from my home
 
The store prices are too high
 
Other reasons
 
None of the above /not certain

 
 
 
* 9. Do you think that you might shop at Outlets of Mississippi in the next 90 days?
 
Yes
 
No
 
Not certain
 
 
 
* 10. You have shopped just once at Outlets of Mississippi in the past six months. Do you think that you might shop at Outlets of Mississippi again in the next 90 days?
 
Yes
 
No
 
Not certain
 
 
 
* 11. When did you most recently shop at Outlets of Mississippi?
 
Shopped there within the past week
 
Shopped there within the past two weeks
 
Shopped there within the past 30 days
 
Shopped there within the past 31-60 days
 
Shopped there within the past 61-90 days
 
Shopped there within the past 6 months
 
 
 
* 12. Which if any of these reasons keeps you from shopping more often at Outlets of Mississippi? You may select more than one answer.
 
Already shop there on a frequent basis
 
Shopping at another shopping center/venue more often
 
Difficult to get to/accessibility is difficult
 
Too far away from home
 
Doesn't have the stores that I like
 
The store prices are too high
 
I don't like the experience - i.e. the crowds, the parking, etc.
 
Safety concerns/feel unsafe when shopping there
 
None of the above /not certain

 
 
 
13. Is there anything else that keeps you from shopping at Outlets of Mississippi, or shopping there more often?
   
 
 
 
* 14. Which if any of these changes at Outlets of Mississippi would most likely influence you to shop there more often? Please select all that apply.
 
If it were easier to get to
 
If more of the stores I like were located here
 
If the center had an overall better blend of stores
 
If the stores offered better prices/value
 
If the center was easier to find my way around
 
If the center was more attractive
 
If the center was safer
 
If the parking were easier
 
If there were more events
 
Other
 
None of the above/not sure/happy with the way things are

 
 
 
15. Is there anything else that would cause you to shop more often at Outlets of Mississippi?
   
 
 
 
* 16. How long does it usually take you to travel to Outlets of Mississippi from your home?
 
Under 10 minutes
 
10-14 minutes
 
15-19 minutes
 
20-24 minutes
 
25-29 minutes
 
30-34 minutes
 
35-39 minutes
 
40-44 minutes
 
45-59 minutes
 
60-89 minutes
 
90 minutes to less than 2 hours
 
2 hours to less than 3 hours
 
3 hours or longer
 
Did not drive/does not apply
 
 
 
* 17. Which of these stores are you likely to visit during a typical shopping trip to Outlets of Mississippi? You may give more than one answer.
 
Saks Fifth Avenue OFF 5th
 
Banana Republic
 
Carter's/Osh Kosh
 
Coach
 
Forever 21
 
Gap
 
J. Crew
 
Michael Kors
 
Nike
 
Under Armour
 
Other
 
Did not visit any of these

 
 
 
* 18. Are you a member of the Outlets of Mississippi VIP Club?
 
Yes
 
No
 
 
 
* 19. In the past year or so, do you recall seeing or hearing advertising for Outlets of Mississippi – separate from advertising for the individual stores in the center – and if so, where?
 
Yes, I do recall seeing/hearing Outlets of Mississippi advertising
 
No, I do not recall seeing/hearing any advertising from Outlets of Mississippi
 
Don't know/not familiar enough to comment
 
 
 
* 20. Based on the list below, where did you see or hear the advertising for Outlet of Mississippi? You may check more than one response.
 
In the newspaper
 
In a magazine
 
On the radio
 
In-center signage and/or advertising
 
From the center’s website
 
From the center’s Facebook page
 
From my Twitter account: I follow Outlets of Mississippi Tweets
 
Online/digital advertising
 
Some other way(s)

 
 
 
* 21. How important to you are brand names in the apparel, shoes and accessories you choose to buy?
 
I'm not particularly aware of brand names
 
I'm aware of, but not influenced by brand names
 
Brand names sometimes influence what I choose to buy
 
Brand names usually influence what I choose to buy
 
Brand names always influence what I choose to buy
 
Not sure/uncertain
 
 
 
* 22. Which one of the following best describes your personal attitude toward fashion and the way you dress?
 
Unconcerned with Fashion
 
Aware of Fashion, but Don't Care
 
Mainstream-Conservative
 
Trendy/Fashion Forward
 
On the Cutting Edge of Fashion
 
Not sure/uncertain
 
 
 
* 23. Approximately how much did you spend in the past 12 months on yourself for apparel, shoes and accessories?
 
Under $500
 
$500 to $749
 
$750 to $999
 
$1,000 to $1,499
 
$1,500 to $1,999
 
$2,000 to $2,499
 
$2,500 to $2,999
 
$3,000 or more
 
Not sure/uncertain
 
 
 
* 24. How much did you spend on your most recently purchased pair of jeans?
 
Haven't purchased jeans recently
 
Under $20
 
$20-$29
 
$30-$39
 
$40-$49
 
$50-$74
 
$75-$99
 
$100-$124
 
$125-$149
 
$150-$199
 
$200-$299
 
$300 or more
 
Not sure/uncertain
 
 
 
* 25. Which, if any, of the following stores would likely cause you to shop more often at Outlets of Mississippi? You may give more than one answer.
 
Jos. A. Bank
 
Victoria's Secret
 
Casual Male XL/Big & Tall
 
Nautica
 
Van Heusen
 
Brooks Brothers
 
Polo
 
Collegiate store
 
Men's Wearhouse
 
Vera Bradley
 
Cosmetics Company
 
Bose
 
Keds/Sperry Top-Sider
 
Lucky
 
Bass
 
Jockey
 
Swarovski
 
Starbucks
 
Pottery Barn
 
Bare Essentials
 
Tommy Hilfiger
 
Bath & Body Works
 
None of these

 
 
 
26. Are there any other specific stores or types of stores that you would like to see better represented at Outlets of Mississippi?
   
 
 
27. In the past 90 days, in which, if any, of the following online shopping activities have you participated while looking for apparel, shoes or fashion accessories?
Visited One or More Shopping Sites? Used Sites to Compare Prices? Accessed Coupons? Made Purchases? Have not used for any of these activities Do not have this type of device
* At-home Internet
* Mobile-Tablet
* Mobile-Smartphone
 
 
 
* 28. If Outlets of Mississippi were to develop a mobile app which could sense when you were in the center and notify you of special retailer sales and promotions, how likely would you be to download and use that app on your smartphone?
 
I would definitely download and use
 
I would not download and use
 
I am undecided
 
 
29. Please indicate what means you currently use to receive sale information and/or sales coupons for apparel.
Currently Rely On Do Not Currently Use Not Sure/Uncertain
* Direct mail to my home
* Emails from centers/malls I have chosen
* Websites like Groupon
* Emails from stores I have chosen
* Shopping center websites
* Web searches like Google
* Outdoor/billboards
* Television
* Social sites like Facebook/Pinterest
* Newspaper(s)
* Mobile/Smart Phone Apps
* Displays & signage throughout a shopping ctr
* Twitter
* Customer loyalty clubs/programs
* Radio
 
 
 
* 30. What would be your most preferred method of communication for receiving sale information and/or sales coupons for apparel? (Choose one response.)
 
Mobile/Smart Phone Apps
 
Newspaper(s)
 
Outdoor/billboards
 
Direct mail to my home
 
Radio
 
Social sites like Facebook/Pinterest
 
Shopping center websites
 
Television
 
Emails from stores I have chosen
 
Twitter
 
Emails from centers/malls I have chosen
 
Customer loyalty programs
 
Other
 
None of these/uncertain

 
 
31. Please describe your participation level among the following social media sites.
Currently Using Site Do Not Use Site/Unlikely to Use Not Sure/Uncertain
* Google +
* The Super Deal
* Facebook
* YouTube
* Twitter
* Pinterest
* LivingSocial
* Pandora Radio
* Groupon
* LinkedIn
* Instagram
 
 
 
32. Your candid feedback is extremely important to us, so is there anything else you would like to tell us about Outlets of Mississippi?
   
 
 
 
THESE LAST FEW QUESTIONS ARE ASKED TO HELP US CATEGORIZE ALL THE INFORMATION YOU HAVE GIVEN US.
 
 
* 33. Which category best reflects your employment status?
 
Manager/Proprietor/Technical/Professional
 
Homemaker
 
Clerical/Administrative
 
Laborer/Craftsperson
 
Armed Services
 
High School Student
 
College Student
 
Other Student
 
Retired
 
Not Employed
 
Other
 
 
 
* 34. Which of these categories best describes the highest level of education you have completed?
 
Less Than High School
 
Some High School
 
High School Graduate
 
Associate's/Vocational School
 
Some College
 
College Graduate
 
Post College Graduate
 
 
 
* 35. How many children under age 18 live in your household?
 
No Children
 
One Child
 
Two Children
 
Three or More Children
 
 
 
* 36. Which of these categories best describes yourself?
 
Caucasian
 
African-American
 
Hispanic/Latino
 
Asian/Pacific Islander
 
Native American
 
Other race
 
 
 
* 37. Which of these categories best describes your age?
 
18-24
 
25-34
 
35-44
 
45-54
 
55-64
 
65-Plus
 
 
 
38. Which of these categories best describes your total household income before taxes? (remember, all of your answers are held in strictest confidence.)
 
Under $35,000
 
$35,000-$49,999
 
$50,000-$74,999
 
$75,000-$99,999
 
$100,000-$149,999
 
$150,000-$199,999
 
$200,000 or More
 
 
 
* 39. What is your gender?
 
Male
 
Female