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Good morning/Good afternoon, I am ………… from OSN. We would like to take a few minutes of your time if you do not mind to ask you a couple of questions for a new initiative we are exploring.
*Please note that your details will be completely anonymous and would be part of an internal survey.
 
 
 
Can you please tell me which pay TV networks you are currently subscribed to?
*Terminate survey if customer is not susbcribed to Pehla
 
OSN (Orbit Showtime Network)
 
Pehla
 
ART
 
Al Majd TV
 
Abu Dhabi Sports
 
Al Jazeera Sports
 
Du
 
E-Vision/ E-Life from Etisalat
 
Invision from STC
 
Mobily
 
Zain
 
My-HD
 
Other (Specify)
 
Don’t Know
 
Nothing

 
 
 
OSN is considering offering its HD Zapper (a high definition decoder / reciever) for a discounted price of 110 AED/SAR instead of 300 AED/SAR. With this decoder you can personalize your channel selections with a customizable screen TV guide. Search up to eight days of TV listings. Control what your children are watching with Parental Control and an extra card slot is available for Al Jazeera Sports.

Based on this information, on a 10 point scale where 1 means not willing at all and 10 means definitely will, how likely are you to upgrade your box/receiver to the discounted OSN HD Zapper.
 
1 Not willing at all
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10 Definitely will
 
Don’t Know
 
 
 
OSN is considering introducing a new add on pack of 11 channels for only an additional 35 AED/SAR on your current subscription. The new add-on pack includes 5 high definition channels and OSN’s HD Zapper receiver worth 300 AED for free!

The channels included in the add-on are E! HD, Food Network HD, OSN Comedy, History Channel, Discovery HD, BBC Entertainment, Disney Junior, Disney XD, Trace Urban, VH1, and OSN Sports HD.

Based on this information, on a 10 point scale where 1 means not willing at all and 10 means definitely will, how likely are you to subscribe to this new Pehla add on pack?
 
1 Not willing at all
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10 Definitely will
 
Don't know
 
 
 
You mentioned that you are unlikely to get the add on Pehla pack, why is that?
 
Expensive/ high subscription fees/ overpriced
 
Finances/ other financial commitments/ more important things to spend money on
 
Poor value for money / not worth it
 
Don’t like the channels it offers
 
No time to watch these additional channels
 
Have enough channels already
 
Don’t want the kids to be distracted from their studies
 
Others (SPECIFY…)
 
Don’t Know
 
 
 
Which 2-3 channels interest you the least from the add on pack?
 
E! HD
 
Food Network HD
 
OSN Comedy
 
History Channel
 
Discovery HD
 
BBC Entertainment
 
Disney Junior
 
Disney XD
 
Trace Urban
 
VH1
 
OSN Sports HD

 
 
 
OSN is considering offering its HD Show box (a high definition digital video recording receiver / decoder that is 3D ready) for a discounted price of 275 AED/SAR instead of 375 AED/SAR. With this decoder you can pause, rewind and fast forward live TV, get free access to OSN on demand, and set parental controls to block channels of your choice. The box has capacity to record approximately 450 hours of TV or 170 hours of HD TV

Based on this information, on a 10 point scale where 1 means not willing at all and 10 means definitely will, how likely are you to upgrade your box/receiver to the discounted OSN Showbox.
 
1 Not willing at all
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10 Definitely will
 
Don’t Know
 
 
 
On a 10 point scale, where 1 means “not at all likely” and 10 means “very likely”, how likely is it that you will still be a Pehla customer in the next 3 months?
 
1 Very Unlikely
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10 Very Likely
 
Don’t Know
 
 
You mentioned that you are likely to leave Pehla. Why do you say that?
 
Billing issues/ over charged
 
Don’t have programmes / events I want to see
 
Do not like the dish / it is ugly
 
Explicit content/ don’t want my family/ kids to be exposed
 
Frequent technical problems/ signal loss
 
High level of repetition/ I am seeing the same things again and again
 
It shows content that is against Islamic teachings/ principles
 
Not enough programming
 
Not enough time / don’t watch enough TV
 
Poor value for money / not worth it
 
Personal circumstances (i.e. moving, divorce etc.)
 
Poor customer service experience
 
Poor quality / unappealing programmes
 
Same content available on FTA
 
Too many free channels available
 
Cricket Season is over
 
Can get HD on FTA
 
Don’t know
 
Other (SPECIFY…)

 
 
 
OSN is considering introducing a new add on pack of 11 channels for only an additional 35 AED/SAR on your current subscription. The new add-on pack includes 5 high definition channels and OSN’s HD Zapper receiver worth 300 AED for free!

The channels included in the add-on are E! HD, Food Network HD, OSN Comedy, History Channel, Discovery HD, BBC Entertainment, Disney Junior, Disney XD, Trace Urban, VH1, and OSN Sports HD.

Based on this information, on a 10 point scale where 1 means not willing at all and 10 means definitely will, how likely are you to subscribe to this new Pehla add on pack?
 
I will subscribe to the add on pack, and keep my other OSN subscriptions (other than Pehla)
 
I will subscribe to the add on pack, but probably cancel my other OSN subscriptions (other than Pehla)
 
I probably would not subscribe to the add on pack
 
Don’t Know
 
 
 
Gender
**From this question until the end of survey, Don't ask, only record answers using the system
 
Male
 
Female
 
 
 
Country
 
UAE
 
KSA
 
 
 
Package type:
 
OSN Pehla Prime
 
OSN Pehla Variety
 
OSN Pehla Spice Plus
 
OSN Pehla Spice
 
OSN Firstnet Premium
 
 
 
Name of respondent
   
 
 
 
Contact number:
   
 
 
 
Smart Card/Customer number: