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Exit Survey
 
 
How often do you go shopping to buy your college bag?
 
Monthly
 
more than 3 months
 
more than 6 months
 
Yearly
 
 
 
What type of bag do you like to flaunt?
 
Sling bag
 
Double strap
 
Either of the above
 
I really do not care
 
 
 
Are you brand cautious while buying a bag?
 
Yes
 
No
 
Sometimes
 
None
 
 
 
Which brand do you prefer the most?
 
Nike
 
Wildcraft
 
Livya
 
Puma
 
American Tourister
 
 
 
Why do you prefer that brand the most?
 
Quality
 
Its Shelf life (Age)
 
Diversity of the products
 
Great value for money
 
 
 
Are you willing to shell out extra money for that particular brand?
 
Yes, if its worth it
 
Yes irrespective of anything
 
No
 
I may consider it,depends on the situation
 
 
 
Apart from the direct benefit what else do you look for in that brand?
 
Image of the brand
 
Identification with other users of the brand
 
Attachment with its products from a time line
 
 
 
Will you stick to the same brand even if their prices go up?
 
Upto a certain limit ,yes
 
Yes,irrespective of their price increase
 
No,i may look for a different brand
 
 
 
Are you a loyal customer of that brand?
 
Yes always.I stick to the same brand
 
Never.I keep experimenting with new brand & its products
 
I will, if the quality of the brand is not compromised
 
 
 
How satisfied are you with the current brand?
Extremely Unsatisfied
Unsatisfied
Neutral
Satisfied
Extremely Satisfied