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  1. Surveys
  2. 2015
  3. March
  4. P
  5. Pet Care
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Exit Survey
 
 
Hello:
You are invited to participate in our survey on pet care. This survey is targeted towards current pet owners. It will take approximately 5 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
What type of pet do you currently own? Please select all that apply.
 
Dog
 
Cat
 
Bird
 
Fish
 
Reptile
 
Amphibian
 
Hamster/Guinea Pig/Gerbil
 
Rabbit
 
Other
 

 
 
Please rank your feelings towards each statement:
Strongly disagree Somewhat disagree Neither agree or disagree Somewhat agree Strongly agree
My pet is my best friend
My pet is part of the family
I treat my pet like my child
I care for my pet, but don't interact with him/her on a regular basis
 
 
 
Where do you usually buy your pet products?
 
Local Shop
 
Superstore (Walmart, Target, etc.)
 
Grocery Store
 
Online retailers
 
Other
 
 
 
 
What sort of items do you purchase for your pet(s) on a regular basis? Please select all that apply:
 
Specialty food
 
Store brand food
 
Treats
 
Toys
 
Training aids
 
Grooming supplies
 
Medicine
 
Accessories such as leashes, muzzles, collars, etc.
 
Apparel
 
Other
 

 
 
 
What motivates you to purchase non-essential items (i.e. toys, apparel) for your pet? Please select all that apply
 
Rewards program
 
Attractive store display
 
Impulse buy
 
Coupon
 
Thought my pet would benefit from the product
 
Offered a new and improved way to care for my pet
 
Simplified pet care
 
In store samples
 
Email offers
 
Positive product reviews
 
Attractive print ads
 
Commercials
 
Other
 

 
 
 
Please rank items in order of importance when buying pet food (1 being most important-5 being least important):
Drag your choices here to rank them
     
     
     
    Do you shop at Target for Pet Supplies?
     
    Yes
     
    No
     
     
     
    If you answered yes to the previous question, what pet products do you usually buy at Target? If you answered no to the previous question, why don't you shop at Target for your pet?
       
     
     
     
    Would you be more likely to shop at Target if they implemented the following (Please select all that apply):
     
    Organic Food Choices
     
    Top Name Brands
     
    Cheap Food Options
     
    Partnered with non-profit benefiting animals
     
    Coupons specifically for pet products
     
    Pet Rewards Card
     
    Wide variety of non-food related pet products
     
    Other
     

     
     
     
    Please select which of the following programs you know Target currently offers (select all that apply): 
     
    Weekly Flyer
     
    Cartwheel App
     
    Over the counter pet medications
     
    Prescription pet medications
     
    Shop online, in-store pickup
     
    Competitor price matching