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| Thank you for participating in this survey. Please be assured that all information will be kept confidential and anonymous. You will not be contacted further as a result of this survey. |
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| * Which of the following apply to you? (Please select all that apply) |
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| * What types of pets do you have? (Please select all that apply) |
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| * Do you currently have pet insurance for your dog or cat? |
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| * How long have you had a policy with your current pet insurance company? |
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| * How did you buy your pet insurance? |
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| * What made you first want to buy pet insurance? |
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| * Which of the following amounts is closest to what you typically pay for your pet insurance premiums per month? (If you pay your premium annually, please divide the amount by 12) |
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| What pet insurance brands are you aware of? (Please list each one) |
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| * Pet insurance company (1) | | |
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| Pet insurance company (2) | | |
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| Pet insurance company (3) | | |
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| Pet insurance company (4) | | |
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| * Which of the following pet insurance brands are you aware of? (Please select all that apply) |
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| * Which pet insurance company do you currently buy your insurance through? |
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| Which of the following potential factors influenced which pet insurance company you selected? (Please check if it was a major influence/minor influence/no influence)
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| * Why did you select the pet insurance company you did? Of the reasons given below, please allocate 100 points across all the reasons. (must add to 100 points) |
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| | Values must add up to 100 |
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| * On a scale of 0 to 10, 0 being not at all likely and 10 being extremely likely, how likely are you to recommend your pet insurance company to a friend or colleague? |
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| On a scale of 1 to 5 (1 being poor, 5 being excellent), how would you rate your pet insurance provider on the following criteria?
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| * Have you made a claim with your current pet insurance company? |
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| * On a scale of 1 to 5, how satisfied have you been with all of your claims experiences with your current pet insurance provider? |
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| * Why have you not been satisfied? (Please select all that apply) |
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| * Does your vet offer pet insurance? |
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| * Did you ask your vet his/her perspective on pet insurance? |
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| * On a scale of 1 to 5, what is your vet’s perspective on pet insurance? |
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| * How likely are you to renew your current pet insurance policy the next time it is up for renewal? |
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| * Why are you unlikely to renew? (Please select all that apply) |
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| * Have you previously bought pet insurance from a different company? |
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| * Who was your former pet insurance provider? |
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| * Why did you switch? (Please select all that apply) |
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| * What is your impression of pet insurance? |
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| * Why don’t you buy pet insurance currently? (Please select all that apply) |
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| * How likely are you to buy pet insurance in the next year? |
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| * Have you previously bought pet insurance? |
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| * How long ago did you last buy pet insurance? |
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| * Why did you discontinue your pet insurance policy? (Please select all that apply) |
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| * Who was your previous pet insurance provider? |
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| Thank you for your feedback. Please answer the following demographic questions. |
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| What is your approximate net worth? (your assets less your liabilities) |
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| * Where do you currently reside? |
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| * What types of insurance do you have? (Please select all that apply) |
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