PetFoodDirect - Extended

* Have you ever made a purchase from petfooddirect.com?

Yes

No

* Have you made a purchase from petfooddirect.com within the last three months?

Yes

No

* Why have you not purchased from petfooddirect.com recently? (Select all that apply)

Prices are too high

Was not satisfied with the product(s) I ordered

Shipping takes too long

Haven’t needed to make a pet purchase in the last three months

They stopped carrying the product(s) I need

Shipping costs are too high

Received poor customer service

No longer need to make pet purchases

Other

How much does each of the following affect your decision to purchase from petfooddirect.com?

* What is the primary reason you’ve purchased from petfooddirect.com?

Service level from ordering experience through delivery

Convenience of having my purchases delivered to my door

Ability to make many pet purchases in one place

Whether I have a coupon code

Everyday prices

They are one of the few places that carries the specific brand(s) that I need

Sale prices

Other

* How often have you used a coupon or promotional code when ordering at petfooddirect.com?

Never

Sometimes

Frequently

Always

* What percentage of your total pet product spending (excluding services like grooming and veterinary) do you currently make with petfooddirect.com?

Less than 25%

25%-50%

51%-75%

More than 75%

Why might you shop somewhere other than petfooddirect.com? Please rate how much each of the following factors might cause you to shop elsewhere for your pet.

* Have you ever been enrolled in petfooddirect.com’s Auto Ship program where items are delivered to you automatically on a regular schedule?

Yes, I am currently enrolled

Yes, I was enrolled but canceled the service

No, I have never enrolled

* Why did you cancel the Auto Ship service? (Select all that apply)

Orders were not arriving when promised

Orders were not coming frequently enough for my needs

Orders were coming too frequently for my needs

Wanted to be able to use coupons or promotional codes

Wanted to be able to take advantage of sales

Stopped making purchases from petfooddirect.com

Other

* Why have you never enrolled in the Auto Ship program? (Select all that apply)

Want to be able to use coupons or promotional codes

Prefer to be in control of when purchases are made

Prefer flexibility to make purchases from other places

Do not trust that orders will arrive when I need them

Stopped making purchases from petfooddirect.com

Want to be able to take advantage of sales

Other

* How likely are you to recommend petfooddirect.com to a friend or family member?

* Why have you not made a purchase from petfooddirect.com? (Select all that apply)

They don’t carry the product(s) or brand(s) I need

Haven’t needed to make a pet purchase since first discovering petfooddirect.com

Not comfortable buying pet products online

Prices are too high

Shipping costs are too high

Don’t trust the legitimacy/security of the site

Shipping takes too long

Other

* What type(s) of pet do you have? (Select all that apply)

* How many pets do you have?

Please indicate whether each of the following statements about your pet(s) is true or false.

* About how much do you spend on all of your pet product purchases (excluding services like veterinary and grooming) in one year?

* What types of products do you purchase for your pet? (Select all that apply)

Nutritional Supplements/Vitamins

Treats

Apparel (clothing, coats, etc.)

Grooming products (brush, shampoo, etc.)

Toys

Flea and tick prevention

Food

Supplies (litter, crates, collars, leashes, etc.)

Other

How likely are you to purchase each type of pet product online?

* What was the primary reason you first looked for pet products online?

Wanted to know more about what products and brands were available

Had difficulty finding the product(s) you needed elsewhere

Convenience of having them delivered to your home

Thought you could find them cheaper than in stores

Other

* What drove your first visit to petfooddirect.com?

Internet advertising (banner/display ads)

Responded to an email from PetFoodDirect

Internet search

Magazine or newspaper advertisement

Recommendation by friend or family

Referred by another website (article, blog, message board, coupon site, etc.)

Radio advertisement

Recommendation by veterinarian

Other

* Did you receive any endorsement of petfooddirect.com before you visited?

Yes, from friend or family

Yes, from informational resource (vet, article, reviews, message board, blog, etc.)

Yes, from both friend or family and an informational resource

No

* How would you describe petfooddirect.com’s total prices (including shipping) compared to other retailers’ (online or offline) prices?

Please rate the price for each of the following types of products at petfooddirect.com.

Please rate the selection of each of the following types of products at petfooddirect.com.

* How likely are you to make a future purchase at petfooddirect.com?

* Please select all the sources you rely on to get information (recommendations, prices, availability, etc.) about pet products. (Select all that apply)

What websites do you use to get information about pet products?

* What types of offline retailers do you use for your pet purchases? (Select all that apply)

Convenience store (7-Eleven, Wawa, Circle K)

Grocery store

Catalog company

Local independent pet shop

General retail chain (Wal-Mart, Target)

Pet retail chain (PetSmart, PETCO)

None of the above

* What types of online retailers do you use for your pet purchases? (Select all that apply)

General retail chain website (walmart.com, target.com)

Grocery store website

General online retailer (amazon.com, buy.com)

Specialty online pet retailer (petfooddirect.com, drsfostersmith.com)

Pet retail chain website (petsmart.com, petco.com)

None of the above

* Please select all of the following websites that you have used to make pet purchases. (Select all that apply)

* From which type of retailer do you make most of your pet purchases (excluding services like grooming and veterinary)?

* How do you prefer for items to be priced?

Everyday low prices with infrequent sales and/or coupons

Higher base prices with frequent sales and/or coupons

* When it comes to an online retailer of pet products, which of the following types of companies would you be most likely to shop with?

The lowest price provider of pet products available anywhere

The place to find anything and everything for your pet including hard to find or new brands and products at reasonable prices

The upscale online boutique for premium, progressive pet products

The leading commercial community for pet enthusiasts to learn, share, and buy

* Which of the following best describes your perception of petfooddirect.com?

The leading commercial community for pet enthusiasts to learn, share, and buy

The place to find anything and everything for your pet including hard to find or new brands and products at reasonable prices

The upscale online boutique for premium, progressive pet products

The lowest price provider of pet products available anywhere

* What best describes the area in which you live?

Urban

Suburban

Rural

* What is your primary mode of transportation?

* What is your gender?

Male

Female

Prefer not to answer

* Into which age range do you fall?

* What is your marital status?

Single

Married/Partnered/Live with significant other

Prefer not to answer

* Do you have children under the age of 18 living in your home?

Yes

No

Prefer not to answer

* Into which ethnic group do you classify yourself? (Please select one)

* Into what range does your household income fall?

If you had the opportunity to share your opinions about petfooddirect.com with Brock Weatherup, PetFoodDirect CEO, what would you say?