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Hello and thank you for your time today. As we mentioned in our email, we are conducting a survey on behalf of The Children's Place. We would like to invite you to take a 5-7 minute survey and earn a coupon for 20% off your next purchase of $30 or more at The Children's Place.

Your answers will help us improve so please provide honest feedback. All information will be confidential.
 
 
 
* How often do you browse at The Children's Place?
 
Weekly
 
Monthly
 
Once every 2-3 months
 
Once every 6 months
 
Once a year or less
 
 
 
* How often do you make a purchase at The Children's Place?
 
Weekly
 
Monthly
 
Once every 2-3 months
 
Once every 6 months
 
Once a year or less
 
 
 
* How do you typically shop at The Children's Place?
 
I always shop in the store
 
I usually shop in the store but sometimes shop online
 
I shop in the store and online equally
 
I usually shop online but sometimes shop in the store
 
I always shop online
 
 
 
* Do you currently have a PLACE Credit Card?
 
Yes
 
No
 
 
 
* How did you first hear about the PLACE Credit Card?
 
I saw the offer online
 
I was told about it by a friend/family member
 
I saw advertisements for it in the store
 
I was told about it by a sales associate
 
I was told about it upon check-out
 
I saw it on Facebook/Twitter
 
 
 
* What benefits do you receive with your PLACE Credit Card? (Please check all that apply)
 
I do not know what benefits I receive with my PLACE credit card
 
20% off your first purchase upon credit approval
 
An annual, exclusive day to shop at The Children's Place only for card holders
 
Double Points
 
An extra 10% off all purchases during "Monster Sales"
 
Free Shipping
 
10% off all purchases
 
5% off every purchase not combinable with other offers/coupons
 
5% off every purchase combinable with other offers/coupons

 
 
 
The Children's Place offers 20% off your first purchase upon credit approval and 5% off every purchase combinable with other offers/coupons with your PLACE Credit Card.
 
 
 
* Why did you initially sign up for a PLACE Credit Card?
 
The 20% off your first purchase upon credit approval
 
To help me build my credit score/history
 
The 5% off every purchase combinable with other offers/coupons
 
It allowed me to afford the purchase I was making at the time
 
Other
 
 
 
 
* How often do you use your PLACE Credit Card for purchases at The Children's Place?
 
Every time I make a purchase
 
About 75% or more of the time
 
Between 50% and 75% of the time
 
Between 25% and 50% of the time
 
Less than 25% of the time
 
Never
 
 
 
* Why don't you use your PLACE Credit Card more often for your purchases at The Children's Place?
 
Only got the card to get the 20% off first purchase
 
Decided I no longer want to use my card
 
Didn't have a current balance on my card and did not want to add one
 
Lost my card
 
The purchase(s) were not large enough to want to put on my card
 
Forgot I had my card
 
Other
 
 
 
 
* Please rank (1-3) the following in order of importance (1 being the MOST important) when shopping for children's clothing:
Is something the child looks forward to wearing
A unique style of clothes that I cannot find anywhere else
Provides promotions/coupons that save me money
 
 
 
* Please rank (1-3) the following in order of importance (1 being the MOST important) when shopping for children's clothing:
Gives child choices
Offers one-stop shopping for all kinds of products, not just kids clothing
Is easy to wash
 
 
 
* Please rank (1-3) the following in order of importance (1 being the MOST important) when shopping for children's clothing:
Makes child feel special
Having the trendiest outfits
Allows for easy returns
 
 
 
* Please rank (1-3) the following in order of importance (1 being the MOST important) when shopping for children's clothing:
Is something the child will like
Absolute lowest prices
Free shipping to store or house
 
 
 
* Please rank (1-3) the following in order of importance (1 being the MOST important) when shopping for children's clothing:
Gives child choices
A unique style of clothes that I cannot find anywhere else
Carries the products I need in season I need them
 
 
 
* Please rank (1-3) the following in order of importance (1 being the MOST important) when shopping for children's clothing:
Is something the child forward to wearing
Allows you to show the child love
I can shop on my own time
 
 
 

Just For The Record

The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential.
 
 
* What is your age?
   
 
 
 
* What is your gender?
 
Female
 
Male
 
 
 
* How many children (or grandchildren) do you purchase clothing for?
   
 
 
What are the ages & genders of the children you purchase clothing for?

Please check all that apply

Boy Girl
* 0-12 months
* 1-3 years old
* 4-6 years old
* 7-10 years old
* 11-13 years old
 
 

* Roughly speaking, in what range does your total annual family income fall?
 
Under $25,000
 
$25-35,000
 
$35-50,000
 
$50-75,000
 
$75-100,000
 
$100-150,000
 
Over $150,000
 
Prefer not to answer
 
 

* Which of the following categories best describes your ethnic background?
 
Caucasian/White
 
African American
 
Latino/Hispanic
 
Asian
 
Prefer not to answer
 
Other
 
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