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Hi Place Fans!
We want to get to know you better!
We already know we like you. But we want to know what you and your kids like!
What do your kids do after school? What kinds of movies do you like? These are the kinds of questions we'll be asking. It'll take about 10 minutes. Please answer everything as honestly as possible... we want to know the REAL you!
Don't worry -- all responses will be kept confidential and we won't share your info with anyone.
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| In the past 12 months, about how much money have you spent on children's clothing? Your best estimate is okay. Please type a whole number in the box below. | | |
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| What percent of that amount was spent at each of the following stores? |
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| What sections do you shop at The Children's Place? |
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| Please rate your likelihood of doing the following:
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| Do you consider yourself: |
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| Please rate your likelihood to do the following:
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| When shopping for yourself would you prefer to: |
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| When shopping for yourself, do you typically |
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| * Please rank the following statements as they apply to you when shopping for yourself Please use 1 as the most important, 6 as least important with a different number in each statement |
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| I’m most concerned with price – it needs to fit into my budget! |
| | | I’m most concerned with value – I want the best deal! |
| | | I’m most concerned with quality –I need to know it’s going to last! |
| | | I’m most concerned with brand – It needs to be a name I know and trust! |
| | | I’m most concerned with convenience – The store needs to be easy and accessible! |
| | | I’m most concerned with style – if I like the way it looks, I’ll buy it! |
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| When shopping for your child(ren) would you prefer to: |
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| When shopping for your child(ren), do you typically |
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| * Please rank the following statements as they apply to you when shopping for child(ren) Please use 1 as the most important, 6 as least important with a different number in each statement |
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| I’m most concerned with style – if I like the way it looks, I’ll buy it! |
| | | I’m most concerned with quality –I need to know it’s going to last! |
| | | I’m most concerned with price – it needs to fit into my budget! |
| | | I’m most concerned with brand – It needs to be a name I know and trust! |
| | | I’m most concerned with value – I want the best deal! |
| | | I’m most concerned with convenience – The store needs to be easy and accessible! |
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| Please rate how much you agree with the following statements:
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| What's your favorite type of movie to watch? |
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| * What section do you shop in the most at The Children's Place? |
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| For the next set of questions, please answer with only one child in mind that shops in ${piping_text} |
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Does your child participate in any of the following types of activities?
Please select all that apply |
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| Does your child participate in |
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When shopping for your child’s clothing, is your child shopping with you?
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Does your child have opinions about what he/she will or will not wear?
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| How would you describe your child? Please select all that apply |
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| What type of radio station(s) do you usually listen to? |
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| What types of music do you typically listen to? Please select all that apply |
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| What types of magazines do you typically read? Please select all that apply |
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| * How would you describe The Children's Place? Please select up to 5 words |
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Just For The Record
The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential. |
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| What is your current country of residence? |
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| Please enter your zip or postal code: | | |
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| How many children do you have? | | |
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| What are the ages & genders of your children? Please check all that apply
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| Roughly speaking, in what range does your total annual family income fall? |
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| Which of the following categories best describes your ethnic background? |
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| What is your current employment status? |
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| What is the highest grade you completed in school? |
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| What is your current marital status? |
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| Please enter your e-mail address for a chance to win a $25 giftcard from The Children's Place | | |
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