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Hello:
You are invited to participate in my survey about purchasing behaviour and Primark. It will take approximately 5 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

 
 
 
 
What age group are you?
 
18-24
 
25-34
 
35-44
 
45-54
 
55-65
 
65+
 
 
 
Are you female or male?
 
Female
 
Male
 
 
 
what is your employment status?
 
Currently working
 
Out of work and looking for work
 
Out of work but not currently looking for work
 
A homemaker
 
A student
 
Military
 
Retired
 
Unable to work
 
 
 
How often do you buy clothing?
 
Weekly
 
Monthly
 
Quarterly
 
Annually
 
Other
 
 
 
 
What are the most influencing factors for you when taking purchasing decisions? (Select all that apply)
 
Quality
 
Price
 
Brand reputation
 
Items being in fashion
 
Ethical reasons
 
Origin of product
 
Other
 

 
 
 
have you ever shopped at Primark?
 
Yes
 
No
 
 
 
How good do you consider Primark's reputation to be?
Very bad
bad
Neutral
Good
Very Good
 
 
 
If you could chose to purchase at any other 'low cost' shop rather than Primark where would it be and why?
   
 
 
 
Do you know about the Rana Plaza factory (owned by one of Primark's suppliers) collapse in Bangladesh?
 
Yes
 
No