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2013
December
P
PRIMARY MARKET RESEARCH QUESTIONNAIRE
PRIMARY MARKET RESEARCH QUESTIONNAIRE
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Hello,
you are invited to participate in our survey for a new PC and video game development company. In this survey, approximately 50 people will be asked to complete a survey that asks questions about PC and video game preferences. It will take approximately 10 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential.
Thank you very much for your time and support. Please start with the survey now by clicking on the
Continue
button below.
Do you play PC or console games? (If no, please stop here.)
Yes
No
What kind of game genre do you like the most? Please rank (1-13) the following in order of interest (number 1 is the most, number 13 the least preferred):
Action
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
Shooter
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
Strategy
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
Sport
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
Role-Playing
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
Racing
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
Adventure
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
Arcade
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
Casual
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
Jump ’n’ Run
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
Flight
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
Other
-- Select --
1
2
3
4
5
6
7
8
9
10
11
12
What type of game mode do you like the most?
Singleplayer
Multiplayer
Single- and Multiplayer
What kind of games do you prefer?
AAA/Triple-A games (such as Diablo III, Bioshock: Infinite, The Elder Scrolls V: Skyrim, Battlefield 4)
Indie games (such as Braid, Limbo, Bastion, Super Meat Boy)
Both of them
What is the reason for your answer of the previous question?
What do you think is the reason for the success of these (particular) games?
Approximately what is the average price of the games you buy?
What do you think are the most important aspects of games? Please rank (1-5) the following in order of interest (number 1 is the most, number 5 the least important):
Story
-- Select --
1
2
3
4
5
Level Design
-- Select --
1
2
3
4
5
Gameplay/Game mechanics
-- Select --
1
2
3
4
5
Music
-- Select --
1
2
3
4
5
Graphics
-- Select --
1
2
3
4
5
What is your gender?
Male
Female
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