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Hi PLACE Fans!


We hope you had a great holiday season! Thanks for taking the time to tell us about it!

It'll take 5-10 minutes and then you'll be entered for a chance to win a $25 giftcard from The Children's Place!

At completion of the survey you will be asked to enter your e-mail address. Winners of a giftcard will be contacted via e-mail. Don't worry -- we won't share your contact info!

Please click below to get started

 
 

* Do you work for any of the following types of companies:

  • a retailer

  • an advertising agency

  • a research firm

  • a children's products company?
 
Yes
 
No
 
 
 
* Have you made a purchase at The Children's Place in the past 6 months?
 
Yes
 
No
 
 
 
Please enter your zip code or postal code
   
 
 
 
When shopping for your children's clothing, do you usually:
 
Buy for your child(ren) to wear in the season you purchase
 
Buy for your child(ren) for future seasons
 
 
 
When shopping for your children's clothing at The Children's Place, which describes what you do:
 
Buy for your child(ren) to wear in the season you purchase
 
Buy for your child(ren) for future seasons
 
 
 
When did you begin holiday shopping this season?
 
 
 
Lots of clothing retailers offered coupons during the holiday season. What was the most common offer you saw?
 
Percentage off purchase
 
Dollar amount off purchase
 
Free gift with purchase
 
I didn't see any coupons this season
 
Other
 
 
 
 
Was there a certain percentage that you saw most often?
 
15% off
 
20% off
 
25% off
 
30% off
 
Over 35% off
 
 
 
Was there a particular dollar amount you saw most often?
 
Under $5 off
 
$5-$10 off
 
$10-$15 off
 
$15-$20 off
 
More than $20 off
 
 
 
Was there a threshold or did you have to spend a certain dollar amount in order to use most coupons? (e.g. 15% off a $30 purchase or more; $5 off a $30 purchase or more)
 
Yes
 
No
 
I'm not sure
 
 
 
Out of everything you saw from clothing retailers, was there one offer that stuck out as the best of the season?
 
Yes
 
No
 
I'm not sure
 
 
 
What was the offer?
   
 
 
 
What retailer was it from?
 
 
 
Do you remember any of The Children's Place promotions from this past holiday season?
 
Yes
 
No
 
I'm not sure
 
 
What are your thoughts about the holiday promotions offered by The Children's Place this past season?

Please rate on a scale from 1 to 5, with 1 being Strongly Agree and 5 being Strongly Disagree

1 - Strongly Agree 2 3 4 5 - Strongly Disagree
Appealing - I felt like I was getting a good deal
Easy to understand - I knew what was being offered
Easy to calculate - I knew how much I would be paying at checkout
Competitive - The offers were comparable or better than other retailers
 
 

Review this sample email and rate your agreement on the following

1 - Strongly Agree 2 3 4 5 - Strongly Disagree
Appealing Offer - It seems like a good deal
Easy to understand - I know what I am being offered
Easy to calculate - I know how much I would end up paying
Competitive - The offer is comparable or better than other retailers
Attractive Layout - The format and composition look nice
 
 

Review this sample email and rate your agreement on the following

1 - Strongly Agree 2 3 4 5 - Strongly Disagree
Appealing Offer - It seems like a good deal
Easy to understand - I know what I am being offered
Easy to calculate - I know how much I would end up paying
Competitive - The offer is comparable or better than other retailers
Attractive Layout - The format and composition look nice
 
 

Review this sample email and rate your agreement on the following

1 - Strongly Agree 2 3 4 5 - Strongly Disagree
Appealing Offer - It seems like a good deal
Easy to understand - I know what I am being offered
Easy to calculate - I know how much I would end up paying
Competitive - The offer is comparable or better than other retailers
Attractive Layout - The format and composition look nice
 
 
 


Did you know that in November The Children's Place offered a free monkey stuffed animal with any purchase of $50 or more?

 
Yes
 
No
 
 
 

Did you make a qualifying purchase of $50 or more and receive the free monkey stuffed animal?

 
Yes
 
No
 
 
 

Did you purchase any additional items in order to reach the $50 and receive the free monkey stuffed animal?

 
Yes
 
No
 
 
 

Did you purchase a monkey stuffed animal without qualifying for it as a free gift with purchase?

 
Yes
 
No
 
 

Thinking about the monkey stuffed animal, please rate the following attributes

1 - Poor 2 3 4 5 - Excellent
Appeal
Price
Value
Quality
 
 
 
Did you receive a gift with purchase from any other retailer during the holiday season?
 
Yes
 
No
 
 
 
From what retail(s) did you receive the gift(s) with purchase?

Please select all that apply

 
Kmart
 
JC Penney
 
Kohl's
 
Target
 
Justice
 
Macy's
 
Babies "R" Us
 
Gap
 
Wal-Mart
 
PS from Aeropostale
 
Burlington Coat Factory
 
Gymboree
 
77kids
 
Crazy 8
 
Old Navy
 
Sears
 
Other
 

 
 
 
 
 
 

Just For The Record

The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential.
 
 
What is your age?
   
 
 
 
What is your current country of residence?
 
United States
 
Canada
 
Other
 
 
 
 
How many children do you have?
   
 
 
What are the ages & genders of your children?

Please check all that apply

Boy Girl
0-12 months
1-3 years old
4-6 years old
7-10 years old
11-13 years old
 
 

Roughly speaking, in what range does your total annual family income fall?
 
Under $25,000
 
$25-35,000
 
$35-50,000
 
$50-75,000
 
$75-100,000
 
$100-150,000
 
Over $150,000
 
Prefer not to answer
 
 

Which of the following categories best describes your ethnic background?
 
Caucasian/White
 
African American
 
Latino/Hispanic
 
Asian
 
Prefer not to answer
 
Other
 
 
 
Please enter your e-mail address for a chance to win a $25 giftcard from The Children's Place
   
 
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