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Hello:
Thank you for your time today. As we mentioned in the email, we are doing a survey about how and where people shop for children. We’re not selling anything, and we would like your honest opinions on the questions to come. We respect your privacy and will not share your information with any third party.
We are working for a children's clothing company who will use your answers to make their products and service better.
Upon completion of the survey, which will take about 15 minutes, we will give you an incentive of 20% off your next purchase at a major retail seller of children's clothing (we'll tell you which one at the end).
Please start with the survey now by clicking on the Continue button below.
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| * Which category best describes your age? |
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| * Please enter your zip code | | |
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| * Which of the following categories of products have you yourself purchased in the past 6 months? |
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| * Thinking specifically of clothing for children 10 and under, how likely are you to purchase in the future? |
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| * Which of the following best describes how often you are involved in the purchase of clothing for your own children or children you are close to? |
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| * What stores come to mind when you think about clothing for children 10 and under?
Please list as many as you can think of and be specific.
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| Please select all that apply
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| At which of the following stores have you shopped or browsed in the past 6 months for clothing for children 10 and under? It does not matter if you made a purchase or not. |
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At which of the following stores have you personally made a purchase of children’s clothing in the past 6 months?
Please select all that apply.
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| What is the one store you are currently purchasing the MOST children’s clothing from? |
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For the next series of questions. please answer with The Children's Place in mind.
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| Please indicate your overall opinion of The Children's Place for children’s clothing. |
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| In the past six months, would you say your opinion of The Children's Place has: |
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| How likely are you to recommend The Children's Place to a friend as a great place for children's clothing? |
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| On a scale from 1 to 10, where “1” means does not describe at all and “10” means describes completely, please indicate how much each of the following statements describe The Children's Place
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| On a scale from 1 to 10, where “1” means does not describe at all and “10” means describes completely, please indicate how much each of the following statements describes what The Children's Place is really all about.
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| Please choose one of the following retailers that you shop or browse to rate on the next set of questions. |
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| On a scale from 1 to 10, where “1” means does not describe at all and “10” means describes completely, please indicate how much each of the following statements describe ${piping_text}.
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| Still thinking about that retailer, on a scale from 1 to 10, where “1” means does not describe at all and “10” means describes completely, please indicate how much each of the following statements describes what they are really all about.
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| The following is a list of statements that you may or may not use to describe the different brands below. Please read each statement carefully and indicate which characteristics apply to each brand. Check all that apply.
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| Please read each statement carefully and indicate which characteristics apply to each brand. Check all that apply.
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| Please read each statement carefully and indicate which characteristics apply to each brand. Check all that apply.
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| Please read each statement carefully and indicate which characteristics apply to each brand. Check all that apply.
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| The Children’s Place
| | | | Target | | | | Wal*Mart | | | | Old Navy | | | | GapKids/babyGap | | | | Gymboree | | |
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| Please enter how much in TOTAL you have spent on children’s clothing in the past 12 months at all stores. Your best guess is fine. | | |
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| What percent do you spend at each of the following stores? Total should equal 100 |
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| Which of these stores is your FAVORITE store, regardless of how much you buy from that store? |
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| Please select all that apply
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| At which of the following stores have you shopped or browsed in the past 6 months for children’s shoes? It does not matter if you made a purchase or not.
Please select all that apply.
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At which of the following stores have you personally made a purchase of children’s shoes in the past 6 months?
Please select all that apply.
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What is the one store you purchase children’s shoes at most often?
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| Please enter how much in total you have spent on children’s shoes in the past 12 months at all stores. Your best guess is fine. | | |
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| Roughly speaking, in what range does your total annual family income fall? |
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| Which of the following categories best describes your ethnic background? |
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| How many children under the age of 13 are living in your household? |
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| Thinking about children (other than your own) under 13 that you frequently shop for, how many of each would you say there are? Please place the number of children in each group in the corresponding box.
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