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  2. 2013
  3. January
  4. Q
  5. QuestionPro : Product
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Exit Survey
 
 
How interested would you be in purchasing the VW 21st Century Beetle?
 
Very interested
 
Interested
 
Neutral
 
Uninterested
 
Very uninterested
 
 
How important are the following features of the proposed new product?
Least Important Most Important
Exterior (keyless access, classic design, 19" alloy wheels, Bi-Xenon headlights with LED Daytime Running Lights)
Interior (roomy, number of seats, multifunction sportsteering wheel, heritage Käferfach Glovebox)
Engine Performance (2.5l in-line 5 cylinder engine, sport suspension, electromechanical steering system)
Technology (touch-screen navigation, Fender Premium Adio System, MDI with iPod cable)
Milage
Other
 
 
Would the following attributes make you more or less interested in purchasing the 21st Century Beetle?
Much Less Interested Somewhat Less Interested Neutral Somewhat More Interested Much More Interested
masculine sportiness
popularity
safety
German engineering
speed
luxury
 
 
 
What would you expect to pay for this product if it had all of the above attributes?
 
US$ 10.000
 
US$ 15.000
 
US$ 20.000
 
US$ 25.000
 
US$ 30.000
 
> US$ 30.000
 
 
 
What makes you interested in the VW 21st Century Beetle other than the features and attributes stated above?
 
nostalgic memories of the infamous Beetle from the 50's
 
good experience with VW
 
good experience with Beetle Model
 
reflects my individualistic, enthusiastic and rebellious character traits
 
unique style
 
recommendation from friends/family/others
 
Other
 
 
 
 
If this product were available today, when would you be most likely to buy it?
 
Within the next month
 
Between 1 and 3 months from now
 
Between 4 and 6 months from now
 
Between 7 months and a year from now
 
I am not interested
 
 
 
Are there additional attributes that you would want incorporated into this product?
   
 
 
Please indicate the degree to which you agree/disagree with the following statements about the similar product you currently use.
Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree
Sufficient for my needs
Meets my expectations
Reasonably priced
 
 
 
What do you currently use as an alternative to our proposed product?
 
BMW
 
Fiat
 
Citroen
 
Opel
 
Mercedes
 
Audi
 
Hyundai
 
Toyota
 
I do not use a car at the moment
 
Other
 
 
 
 
Please provide additional comments about your current product.
   
 
 
 
Which purchase method do you prefer for this kind of product?
 
Mail order form supplier
 
In-person/in-store
 
Online
 
Other
 
 
 
 
Which payment method do you prefer?
 
Cash
 
Check
 
Credit card
 
Debit card
 
Payment plan
 
Leasing
 
 
 
Please provide any additional comments about our proposed product.