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Questions marked with a * are required Exit Survey
 
 
* How old are you?
 
Less than 18
 
18 - 24
 
25 - 34
 
35 - 44
 
45 - 54
 
55 - 64
 
65 or older
 
 
 
* How often do you read?
 
Daily
 
Weekly
 
Monthly
 
Yearly
 
Never
 
 
 
* Do you know what an eReader is?
 
Yes
 
No
 
 
 
* Have you ever used an eReader?
 
Yes
 
No
 
 
How important are the following features of the proposed new eReader?
Least Important Most Important
* Size
* Color
* Internet Access
* Back Lighting
* Memory Size
 
 
Would the following attributes make you more or less interested in purchasing an eReader?
Much Less Interested Somewhat Less Interested Neutral Somewhat More Interested Much More Interested
* Size
* Color
* Internet Access
* Back Lighting
* Memory Size
 
 
 
* How likely are you to buy this product if it has all the attributes described above?
 
Very likely
 
Somewhat likely
 
Neutral
 
Somewhat unlikely
 
Very unlikely
 
 
 
* If this product were available today, when would you be most likely to buy it?
 
Within the next month
 
Between 1 and 3 months from now
 
Between 4 and 6 months from now
 
Between 7 months and a year from now
 
I am not interested
 
 
 
* Are there additional attributes that you would want incorporated into this product?
   
 
 
Please indicate the degree to which you agree/disagree with the following statements about the similar product you currently use.
Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree
* Sufficient for my needs
* Meets my expectations
* Reasonably priced
 
 
 
* What do you currently use as an alternative to our proposed product?
 
Smart Phone
 
Computer
 
I do not use a similar product
 
Other
 
 
 
 
Please provide additional comments about your current product.
   
 
 
 
Please provide any additional comments about our proposed product.