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  5. QuestionPro : Product or Service Purchase Intent
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Have you purchased or help someone {furniture} within the past year?
 
Yes
 
No
 
 
 
which place you used to get your furniture from ?
 
carpenter
 
Furniture Store
 
Furniture Exhibition
 
Other
 
 
 
 
What is your age?
 
Younger than 18
 
18 - 24
 
25 - 34
 
35 - 44
 
45 - 54
 
55 - 64
 
65 or older
 
Prefer not to answer
 
 
 
Which category best describes your annual income?
 
Under $15,000
 
$15,000 - $29,999
 
$30,000 - $44,999
 
$45,000 - $59,999
 
$60,000 - $74,999
 
$75,000 - $89,999
 
$90,000 - $104,999
 
$105,000 - $119,999
 
$120,000 or more
 
Prefer not to answer
 
 
 
Where do you purchase our products? Select all that apply.
 
In our store
 
Online
 
Telephone order/catalogue
 
Through a dealer
 
Through an agent
 
Through a wholesaler
 
Other
 
 
 
How do we rate in comparison to other companies that offer the same products?
 
Much higher
 
Somewhat higher
 
Same
 
Somewhat lower
 
Much lower
 
Don't know
 
 
 
Considering the value you have received, do you think the price of our software is:
 
Much too high
 
Somewhat too high
 
Slightly too high
 
About right
 
Slightly too low
 
Somewhat too low
 
Much too low
 
 
 
How likely are you to use our company again in the future?
 
Extremely likely
 
Very likely
 
Moderately likely
 
Slightly likely
 
Not at all likely
 
 
 
Compared to our competitors, how effective is our software?
 
Much more effective
 
Somewhat more effective
 
Slightly more effective
 
About as effective
 
Slightly less effective
 
Somewhat less effective
 
Much less effective
 
 
 
How interested are you in purchasing this {PRODUCT/SERVICE DESCRIPTION} within a year?
 
Very interested
 
Somewhat interested
 
Neutral
 
Somewhat uninterested
 
Very uninterested
 
 
 
Which statement best explains why you are or are not interested in renewal your furniture or decoration?
 
renewal cost
 
don't found your favorite\suitable design
 
not interested in renewal
 
Other
 
 
 
How important are each of the following factors when selecting your furniture? Please rank in order of importance.
Least important Most important
Cost
Design
Functional
Quality
Smart
{FACTOR 4}
{FACTOR 5}
 
 
Would the {PRODUCT/SERVICE} be more or less appealing if it had any of the following attributes?
Much less appealing Somewhat less appealing Neutral Somewhat more appealing Much more appealing
{ATTRIBUTE 1}
{ATTRIBUTE 2}
{ATTRIBUTE 3}
{ATTRIBUTE 4}
{ATTRIBUTE 5}
 
 
 
What would be an appropriate price for this {PRODUCT/SERVICE} if it includes all of the attributes mentioned above?
 
{PRICE 1}
 
{PRICE 2}
 
{PRICE 3}
 
{PRICE 4}
 
{PRICE 5}
 
 
 
Are there any other attributes that would make you more likely to purchase this {PRODUCT/SERVICE}. If so, what?
   
 
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