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How interested are you in {SERVICE NAME & DESCRIPTION}?
 
Very interested
 
Somewhat interested
 
Neutral
 
Somewhat uninterested
 
Very uninterested
 
 
Please rank, in order of importance, the following features of this proposed service.
Least Important Most Important
{FEATURE 1}
{FEATURE 2}
{FEATURE 3}
{FEATURE 4}
{FEATURE 5}
 
 
 
If you were to subscribe to this service, would you prefer to make payments monthly or annually?
 
Monthly
 
Annually
 
 
 
What would you expect to pay per (month/year) for this service if it had all of the above features?
 
{PRICE RANGE 1}
 
{PRICE RANGE 2}
 
{PRICE RANGE 3}
 
{PRICE RANGE 4}
 
{PRICE RANGE 5}
 
I would not pay for this service
 
 
 
If you were to subscribe to this service, would you prefer a flat fee structure, one that includes usage-based fees, or a combination?
 
Flat fee structure
 
Usage-based fee structure
 
Combination
 
 
 
How often would you expect to use this service?
 
Once a week
 
Once a month
 
Every other month
 
Once or twice a year
 
I would not use this service
 
 
Would you be more or less interested in subscribing to this service if it had any of the following attributes?
Much Less Interested Somewhat Less Interested Neutral Somewhat More Interested Much More Interested
{ATTRIBUTE 1}
{ATTRIBUTE 2}
{ATTRIBUTE 3}
{ATTRIBUTE 4}
{ATTRIBUTE 5}
 
 
 
How likely are you to subscribe to this service if it had all of the features described above and your preferred pricing structure?
 
Very likely
 
Somewhat likely
 
Neutral
 
Somewhat unlikely
 
Very unlikely
 
 
 
Are there any additional attributes you would like incorporated into this service? If so, what?
   
 
 
Please rate the following features of your current service.
Very Dissatisfied Somewhat Dissatisfied Neutral Somewhat Satisfied Very Satisfied
Price
Quality
Relevance
Customer service/support offered
Overall usage experience
 
 
 
What do you currently use as an alternative to our proposed service?
 
{ALTERNATIVE 1}
 
{ALTERNATIVE 2}
 
{ALTERNATIVE 3}
 
{ALTERNATIVE 4}
 
{ALTERNATIVE 5}
 
I do not use a similar service
 
Other
 
 
 
 
If our proposed service were available today, when would you be most likely to subscribe to it?
 
Within the next month
 
Between 1 and 3 months from now
 
Between 4 and 6 months from now
 
Between 7 months and a year from now
 
More than a year from now
 
I am not interested
 
 
 
Please provide any additional comments you have about our proposed service.
   
 
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