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2012
November
R
R Station
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Do you drink coffee?
Yes
No
How often do you drink coffee?
<1 cup per week
1 cup per week
<1 cup per day but >1 cup per week
1 cup per day
2-3 cups per day
>3 cups per day
Not at all
Other (please specify)
How much would you like to spend on a cup of coffee?
RM 1 - RM 3
RM 3 - RM 5
RM 5 - RM 10
RM 10 - RM 20
RM 20 and above
Please choose your coffee preferences.
Regular coffee
Specialty coffee (e.g. latte, cappuccino)
White coffee
Iced coffee
I don't drink coffee
Other (please specify)
Is the offer of a wireless connection in a cafe important to you?
Yes
No
Other than coffee, which hot/cold beverages do you regularly purchase?
Bubble milk tea
Tea
Hot chocolate
Soft drinks
Bottled water
Iced tea
Juice
Others (please describe)
Which snacks do you regularly purchase?
Fried fast food
Doughnut
Muffin
Pastries
Cake slices
Cookies
Salads
Pies
Sandwiches
Candies
What kind of reading materials would you prefer to be provided in a cafe?
Art magazines
Automobile magazines
Celebrity News magazines
General news magazines
Health & Fitness magazines
Sports magazines
Women's Fashion magazines
Cooking and Food magazines
Science magazines
Newspaper
Novel
Other (please describe)
Please choose the most important criteria for the characteristic of a place you would choose to buy a snack/coffee from.
Convenience of location
Taste of products
Quality
Brand name
Price
Range of menu items
Variety
Cleanliness
Please select the relative importance of each of these characteristics in influencing your selection of where to have a coffee/snack.
Comfortable seating
Spacious furnishings
Dim lighting
Bright lighting
Soft music
Reading material provided
Outdoor seating
Big windows
Good takeout menu
Other (please specify)
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