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2011
July
R
RAC print advertisement.
RAC print advertisement.
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Just a quick survey to help select my headline for a RAC print advertisement.
THEY ARE NOT FINALISED. JUST GENERAL CONCEPTS.
The campaign is aimed at male and female drivers 20-25 years of age whom own/drive 'used' cars.
Incase your dad breaks down at the same time.
Exceptional
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Car friend.
(Inbetweeners style)
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This is the real world. You're not Yoshi (?) anymore.
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Other
Hakuna Matata. It means no worries.
Exceptional
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When you least expect it, we'll be there for you.
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With luck on your side, you already have RAC.
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Don't think of RAC when you see the colour yellow.
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Neutral
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Simon says, "Get RAC."
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Neutral
Not fussed
Don't use
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