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  2. 2013
  3. September
  4. R
  5. Requesting insights about leather goods
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Welcome!!

You are here to help us gain a few insights for selecting a brand name and tagline for our Vegan brand i.e non leather products. We initially intend to launch our product line for the urban men.

Whether it came from an animal on a fur farm or one who was trapped in the wild, every fur coat, trinket, and bit of trim caused an animal tremendous suffering—and took away a life. Animals on fur farms spend their entire lives confined to cramped, filthy wire cages. Fur farmers use the cheapest and cruellest killing methods available, including suffocation, electrocution, gas, and poison.

The facts inspired us to launch this no-cruelty brand. Go ahead and give us your recommendations.
 
 
 
* Gender
 
Male
 
Female
 
 
 
* Age
 
<20
 
21-30
 
31-40
 
41-50
 
>50
 
 
 
* Which of the following categories best describes your employment status?
 
Employed
 
Student
 
Not employed, looking for work
 
Retired
 
 
 
* What is your yearly household income?
 
Less than Rs 200000
 
Rs 200001-Rs 500000
 
Rs 500001-Rs 100000
 
Rs 100001-Rs 150000
 
Greater than Rs 1500000
 
 
Please rate the following features of a wallet based on their importance to you.
Very Important Somewhat Disagree Neutral Somewhat Important Least Important
* Brand
* Price
* Base Material(Leather, Artificial leather etc)
* Professionalism
* Trendiness
 
 
What is your overall impression of the below brand names for a wallet made of artificial leather? In short, does the name fit to the concept?
Excellent Good Fair Poor Very Poor
* Merci
* Bulwark
* Kryos
* Veto Hide
* PAW
* Gusto
 
 
And now with the caption. What is your impression about the below captions? Does it fit our concept?
Excellent Good Fair Poor Very Poor
* Leather Is an Expired Style
* Changing Fashion Silently
* It's not leather, it's better
* Nothing to hide
* The Power Of Intention
* Be the Guardian
 
 
We are trying to give our brand a personality. Which of the following attributes are descriptive to our brand name?
Down-to-earth and Sincere Trendy and Imaginative Successful Leader Masculine and Rugged
* Merci
* Bulwark
* Kryos
* Veto Hide
* PAW
* Gusto
 
 
Which of these tag lines seem to suit the below brand names well?
Leather Is an Expired Style Changing Fashion Silently It's not leather, it's better Nothing to hide The Power Of Intention Be the Guardian
* Merci
* Bulwark
* Kryos
* Veto Hide
* PAW
* Gusto
 
 
 
Please provide any additional comments you have about our proposed brand names and tag lines.
   
 
If you change the way you look at things, the things you look at change