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2014
March
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Research into the restaurant market
Research into the restaurant market
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Hello
Thank you for taking the time to complete this survey. This survey is being carried out by students from Bournemouth University as part of an assignment. The information provided will be used to inform a research study into ‘Restaurants, Ambience and Generation Y – online and offline’ with the aim to better inform the industry sector. The questionnaire will take approximately 5 minutes to complete.
Your participation in this study is completely voluntary and you can withdraw from the survey at any point. The information you provide will be kept confidential.
Thank you very much for your time and support. Please start with the survey now by clicking on the
Continue
button below.
Between which age bracket do you fall within?
17 or under
18-24
25+
How often do you eat out?
Daily
Weekly
Monthly
Quarterly
Annually
Which of the following is the biggest influencer when deciding where to eat out
Price/special offers
Location
Style of food
Posts on review sites/star ratings
Image portrayed online (pictures on website/Facebook/Twitter)
What is the most important factor whilst eating out?
Ambience
Food (menu choice)
Who you’re with
Courtesy of staff
Price
Other
Does the quality of a restaurant’s digital presence (Facebook, Twitter, Instagram, website, App) affect your decision to dine there?
Yes
No
Please complete the sentence,
When eating out I feel most satisfied if…
The food quality has met my expectations
The design of the restaurant is stylish
There is a positive ambience (mood, setting, lighting) within the restaurant
I have experienced quality customer service throughout
How appealing is the prospect of a different cultural atmosphere when deciding to eat out?
Extremely appealing
Very appealing
Neither appealing or unappealing
Not very appealing
Extremely unappealing
Do you actively search for discount vouchers online before visiting a restaurant?
Yes
No
Sometimes
If yes, is this an important aspect of choosing where to eat out?
Yes
No
For the purpose of the assignment please can you provide an email address in the box marked 'other' below. This will be kept confidential and is for examination purposes only.
Other
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