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Hello

Thank you for taking the time to complete this survey. This survey is being carried out by students from Bournemouth University as part of an assignment. The information provided will be used to inform a research study into ‘Restaurants, Ambience and Generation Y – online and offline’ with the aim to better inform the industry sector. The questionnaire will take approximately 5 minutes to complete.

Your participation in this study is completely voluntary and you can withdraw from the survey at any point. The information you provide will be kept confidential.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
 
Between which age bracket do you fall within?
 
17 or under
 
18-24
 
25+
 
 
 
How often do you eat out?
 
Daily
 
Weekly
 
Monthly
 
Quarterly
 
Annually
 
 
 
Which of the following is the biggest influencer when deciding where to eat out
 
Price/special offers
 
Location
 
Style of food
 
Posts on review sites/star ratings
 
Image portrayed online (pictures on website/Facebook/Twitter)
 
 
 
What is the most important factor whilst eating out?
 
Ambience
 
Food (menu choice)
 
Who you’re with
 
Courtesy of staff
 
Price
 
Other
 
 
 
 
Does the quality of a restaurant’s digital presence (Facebook, Twitter, Instagram, website, App) affect your decision to dine there?
 
Yes
 
No
 
 
 
Please complete the sentence,

When eating out I feel most satisfied if…
 
The food quality has met my expectations
 
The design of the restaurant is stylish
 
There is a positive ambience (mood, setting, lighting) within the restaurant
 
I have experienced quality customer service throughout
 
 
 
How appealing is the prospect of a different cultural atmosphere when deciding to eat out?
 
Extremely appealing
 
Very appealing
 
Neither appealing or unappealing
 
Not very appealing
 
Extremely unappealing
 
 
 
Do you actively search for discount vouchers online before visiting a restaurant?
 
Yes
 
No
 
Sometimes
 
 
 
If yes, is this an important aspect of choosing where to eat out?
 
Yes
 
No
 
 
 
For the purpose of the assignment please can you provide an email address in the box marked 'other' below. This will be kept confidential and is for examination purposes only.
 
 
Other