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Surveys
2016
November
R
Research Method Romain et Léa
Research Method Romain et Léa
0%
Exit Survey
Please respond to all the questions. There is no right or wrong response - just choose the one that seems most appropriate in your case. Please try to be totally spontaneous and honest with your response. This survey is organized in six sections; answering it will take you about 5 to 10 minutes. This questionnaire is for a research project and we guarantee total confidentiality of your responses as per research ethics.
Thank you very much for your time and support.
SECTION 1: OPINION OF ONLINE PURCHASE
Please answer the question if you are buying high positioning luxury goods online (shoes, bags, cosmetics such as Hermes, Chanel, Dior).
The following statements are related to the experience that you have with the online luxury purchases. For example, luxury shoes (Berluti), luxury bags (Louis Vuitton). If you are buying or not online, please indicate to which extent you agree with each of the following propositions concerning luxury e-commerce:
Strongly Disagree
Moderately Disagree
Slightly Disagree
Neither Agree/Nor Disagree
Slightly Agree
Moderately Agree
Strongly Agree
I can compare the products
I have more choices on the products
I have more time to look for products
I get me information before the purchase
It is quicker to see and buy products
I don’t trust online shopping
I am afraid of online payment
I don’t have personal advices like in boutiques
I cannot test and I don’t know about the products
SECTION 2: PERCEPTION OF E-COMMERCE IN LUXURY
Given your previous answers, for the next questions we would like to know your opinion about e-commerce effects on luxury (luxury as Louis Vuitton, Chanel or Cartier). Online may affect your perception of luxury. Please indicate to which extent you agree with each of the following propositions:
Strongly Disagree
Moderately Disagree
Slightly Disagree
Neither Agree/Nor Disagree
Slightly Agree
Moderately Agree
Strongly Agree
E-commerce removed the special experience of purchasing in boutique
Luxury appears to me ordinary, no more unique experience
E-commerce damaged luxury image
After sales service is more complicated
I don’t have an individual support after the purchase
I don’t have the experience with the seller as in the boutique
Luxury is reachable through the brand websites
Online is motivating me to look for luxury products
It facilitates me the access to boutiques through stores locators
Luxury websites help me to go in the boutiques
SECTION 3: LUXURY IN SOCIAL MEDIAS & WEBSITES
The following questions are related to your habits in regards to social medias and brand websites. In general we want to know why you are looking for information about luxury brands. Please indicate to which extent you agree with each of the following propositions:
Strongly Disagree
Moderately Disagree
Slightly Disagree
Neither Agree/Nor Disagree
Slightly Agree
Moderately Agree
Strongly Agree
I have more information on the brand
I am looking for the user’s opinion
I want to be part of a community
I want to show my interest for the brand
I follow the trend as popular people
I feel closer to celebrities (buy same goods as them)
I want to buy the newest products
I want to be up to date in the society
I want to participate to online private sales
I am eagerly waiting for sales online
SECTION 4: DIFFERENT WAYS OF PURCHASING
The next question relates to the way you would purchase luxury goods if money were not a problem. By answering to the question below, please indicate which proposition would you choose?
If you were rich, where would you buy luxury products?
Physical brands’ boutiques
Physical multi brands boutiques
Brands online boutiques
Multi brands online boutiques
Other
SECTION 5: KIND OF PRODUCTS
The last question relates to your habits of purchasing luxury goods. Please indicate what type of luxury products do you buy?
Cosmetics
Ready to wear
Shoes
Bags
Watches and Jewellery
House furniture
Cars
None
Other
SECTION 6: YOUR PERSONAL CHARACTERISTICS
What is your gender?
Woman
Man
What is your age?
Less than 18 years old
Between 18 and 25 years old
Between 26 and 35 years old
Between 36 and 50 years old
More than 50 years old
Do you have any comments/suggestions on the topics raised in this survey?
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