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  1. Surveys
  2. 2013
  3. March
  4. R
  5. Research on Mobile (Part 1)
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Questions marked with an * are required Exit Survey
 
 
* 1. Gender
 
Male
 
Female
 
 
* 2. Age group
 
16 yrs - 20 yrs
 
21 yrs - 25 yrs
 
26 yrs - 30 yrs
 
31 yrs - 35 yrs
 
Above 35 yrs
 
 
* 3. Monthly Income
 
No Income
 
Less than Rs 7000/-
 
Rs 7001/- - Rs 14000/-
 
Rs 14001/- - Rs 20000/-
 
Rs 20001/- - Rs 25000/-
 
Rs 25001 - Rs 35000/-
 
Above Rs 35000/-
 
 
* 4. Occupation
 
Student
 
Business
 
Service
 
Other
 
 
 
* 5. Education qualifications
 
10th Standard
 
12th standard
 
Graduate
 
Post Graduate
 
PhD
 
 
* 6. Which mobile brand do you use?
 
Nokia
 
Samsung
 
Blackberry
 
SONY
 
HTC
 
Motorola
 
Iphone
 
Karbonn
 
Micromax
 
Other
 
 
 
* 7. To what extend of information did you find out before buying your mobile?
 
Extensive information search (You review multiple sources before buying your mobile)
 
Compare only few brands (You choose maybe two or three brands)
 
Limited information search (Not much information you gained before buy)
 
No information search (You do not take any information of your mobile before buying)
 
 
* 8. How many brands did you consider before buying your mobile?
 
One
 
Two
 
Three
 
Four
 
More than four
 
 
* 9. Who influenced you the most when you bought your mobile? (Internal Factors)
 
Family
 
Friends
 
Co-workers
 
Neighbours
 
Own decision
 
Your prior experience with the same brand
 
Other
 
 
 
* 10. Which of the following influenced you the most when you bought your mobile? (External Factors)
 
Advertisement (i.e. Newspaper, Magazine, TV)
 
Social Media (i.e. Facebook, Twitter)
 
Internet (Websites on information of mobiles)
 
Mobile dealers (Mobile Stores)
 
Celebrity Endorsement (Celebrities who endorse mobile brands)
 
Other
 
Once you have filled the first part of the survey, please go through the second part of the survey