Retail Feed Survey

Thank you for your participation in this survey about animal feed products. This is a nationwide survey among feed retailers. If you complete the survey, we will send $20 to you or to a charity as a token of our appreciation.

Click continue to begin the short survey.

Are you the primary person responsible for feed?

Yes

No

Do you sell horse, poultry, deer or show feed?

Yes

No

Don't know

* Which of the following types of feed do you sell? Select all that apply.

* What percent of your TOTAL FEED business is accounted for by the following types of feed? Must sum to 100. If don't know, please give your best estimate.

0

Values must add up to 100

* And approximately how many TOTAL TONS of feed do you sell on an annual basis? If don’t don't know, please give your best estimate.

Don't know

Please verify the number of tons of feed you sell annually.

Tons

* In which state are you located?

Equine Feed

The next questions are about EQUINE FEED. Please keep this in mind as you answer the following questions.

Which brands of EQUINE feed do you sell? Please do not give the specific brand, but rather the brands’ manufacturer. Select all that apply.

And what percent of your total EQUINE feed is accounted for by the following brands? Must sum to 100. Round up to whole number; if don’t don't know, please give your best estimate.

0

Overall, how do you rate the quality of of the following brands of HORSE feed?

* Of the brands of HORSE feed you sell, which one is your primary brand?

And what makes this particular brand, ${piping_text}, your primary HORSE feed brand?

Approximately how many total tons of HORSE feed do you sell on an annual basis? If don’t please give your best estimate. Total can not exceed .

Tons

Don't know

In which of the following feed package and size combinations do you SELL the majority of your volume?

Please click continue to go to the next questions.

Poultry Feed

The next questions are about POULTRY FEED. Please keep this in mind as you answer the following questions.

Which brands of POULTRY feed do you sell? Please do not give the specific brand, but rather the brands’ manufacturer. Select all that apply.

And what percent of your total POULTRY feed is accounted for by the following brands? Must sum to 100. Round up to whole number; if don’t don't know, please give your best estimate.

0

Overall, how do you rate the quality of of the following brands of POULTRY feed?

* Of the brands of POULTRY feed you sell, which one is your primary brand?

And what makes this particular brand, ${piping_text}, your primary POULTRY feed brand?

Approximately how many total tons of POULTRY feed do you sell on an annual basis? If don’t please give your best estimate. Total can not exceed .

Don't know

In which of the following feed package and size combinations do you SELL the majority of your volume of POULTRY feed?

Again, please click "Continue" to go to the next section.

Show Feed

The next questions are about your SHOW FEED. Please keep this in mind as you answer the following questions.

For what species of livestock do you sell SHOW feed? Select all that apply.

Which brands of SHOW feed do you sell? Please do not give the specific brand, but rather the brands’ manufacturer. Select all that apply.

And what percent of your total SHOW feed is accounted for by the following brands? Must sum to 100. Round up to whole number; if don’t don't know, please give your best estimate.

0

Overall, how do you rate the quality of of the following brands of SHOW feed?

* Of the brands of SHOW feed you sell, which one is your primary brand?

And what makes this particular brand, ${piping_text}, your primary SHOW feed brand?

Approximately how many total tons of SHOW feed do you sell on an annual basis? If don’t know, please give your best estimate. Total can not exceed .

Don't know

In which of the following feed package and size combinations do you SELL the majority of your volume of SHOW feed?

Click "Continue" to go to the next section.

Deer Feed

Which brands of DEER feed do you sell? Please do not give the specific brand, but rather the brands’ manufacturer. Select all that apply.

And what percent of your total DEER feed is accounted for by the following brands? Must sum to 100. Round up to whole number; if don’t don't know, please give your best estimate.

0

Overall, how do you rate the quality of of the following brands of DEER feed?

* Of the brands of DEER feed you sell, which one is your primary brand?

And what makes this particular brand, ${piping_text}, your primary DEER feed brand?

Approximately how many total tons of DEER feed do you sell on an annual basis? If don’t know, please give your best estimate. Total can not exceed .

Don't know

In which of the following feed package and size combinations do you SELL the majority of your volume of DEER feed?

Selling Tools

How often do you use the following tools to generate new or additional sales? Please answer for each selling tool.

Besides feed, do you handle any of the following? Select all that apply.

Is your retail operation part of a chain owned by a parent company, an independent retailer or a co-op?

Retail Chain

Independent

Co-op

Other (please describe)

Where would you like your $20 honorarium mailed?

Me (or address I provide)

Charity

None of the above (refusal)

Please fill in the following information for the $20 honorarium. This information will not be used for any other purpose than to send honorarium.

First Name :

Last Name or Company Name :

Address 1 :

Address 2 :

City :

State :

Zip :

Email Address (should we have trouble sending the honorarium) :

To which one of the following charities would you like us to send your honorarium?

American Red Cross

Future Farmers of America

Humane Society