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Surveys
2013
August
R
Retail Shopping and Search Behavior
Retail Shopping and Search Behavior
Retail Shopping and Search Behaviour
0%
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Approximately how many times did you shop for electronic products in the past year?
Please indicate the approximate total amount of electronics products purchases made by your family within the last year.
Less than Rs. 15000
Rs. 15000 - Rs. 29999
Rs. 30000 - Rs.49999
Rs. 50000 - Rs.69999
More than Rs.70,000
During the past year, have you or a member of your family purchased a major home electronic product?
Yes
No
If yes, what item was purchased? (Check all that apply.)
Television
Refrigerator
Air Conditioner
Washing Machine
Home Computer/ Laptop
Other
How much did you pay for the item(s)?
If you purchased accessories, how much did you pay for these items?
*
During your deliberations about the product:
How many phone calls were made to retailers while making this decision?
*
How many visits did you make to all retailers?
*
The total number of hours spent inside retail stores while making this decision was approximately:
*
How many brands or individual models were examined in the different retail stores?
The item was purchased:
as a gift for someone not in your household.
as a gift for someone in your household.
to be used mostly by other members of your household.
to be used mostly by yourself.
Other
How many times have you purchased items in this product category in the past 10 years?
0
1
2
3-4
5-6
more than 6 times
Which of the following have you purchased within the last year? (Check all that apply)
microwave
audio/car stereo/raio/cassette
calculator
video game
computer
phone
TV
VCR/DVD
camera
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