Role of Brand Index

* Adidas has delivered what it has promised

* I am satisfied with the quality of Adidas products.

* Adidas has never delivered an inferior quality product.

* Adidas is a pioneer in bringing first of a kind products in the market

* Adidas products have improved over a period of time.

* Adidas offers unique products.

* Adidas products are attractive in design.

* Adidas products reflect the latest in market trends.

* I am willing to buy Adidas products over similarly priced products of other brands.

* I will buy more products from Adidas if they become cheaper

Role of Brand Index - Adidas